Customer & Market Strategy

A new $3.5M investment aims to dismantle complex college applications, using direct admissions to create a simpler, more equitable path to higher education.

Vancouver's Jane App wins a major award for its customer service, proving a human-first approach is a powerful advantage in the world of health technology.

As educators face historic challenges, the American Institutes for Research presents a sweeping research agenda on AI, equity, and student well-being.

Celebrating two decades, this Maryland PR firm has thrived by blending old-school relationships with new-school digital savvy. Here’s how they did it.

As teen HPV vaccination rates stagnate, a new national campaign urges families to fight online falsehoods by turning to their most trusted source: their doctor.

Demand The Limits Injury Attorneys' client-first model fuels explosive growth, earning a top spot on Inc.'s prestigious Southeast list despite new hurdles.

With a new SVP for APJ, Ivanti signals an aggressive strategy to conquer the region's complex IT and security market with its AI-powered platform.

A landmark case could strip healthcare giants of a key legal defense, holding them accountable for allegedly deceiving seniors into for-profit Medicare plans.

Ontario International Airport swept the ADDY Awards, earning Best of Show. Discover the innovative strategies behind its record growth and community connection.

California Design Den's affordable cotton sheets won a major Good Housekeeping award after outperforming rivals four times the price. Here's how.

The national supplier's latest acquisition of a key Tennessee provider signals a major consolidation trend, raising questions about competition and local service.

How a human-first focus in the AI era propelled Momentum Worldwide to its third consecutive Experiential Agency of the Year award from Campaign US.

A new report shows 6 in 10 Brits now prefer revisiting holiday spots. Discover the rise of the 'Return Economy' and how it's reshaping travel.

A new AAUW report shows women earn just 81 cents for every dollar men make, a gap present in every US district that costs women over half a million dollars.

Gen Z is trading down on groceries to splurge on premium beauty and wellness, creating a crisis of indifference for legacy CPG brands.

A Phoenix agency challenges advertising norms with its BDPN system, proving an integrated, full-funnel approach can deliver powerful, verifiable results.

Keynes' major investment from Volition Capital aims to solve TV ad measurement, pushing Connected TV beyond brand awareness to provable ROI.

As smart homes add new stresses, Unilever's new Persil and Comfort Smart Series® promises to simplify laundry by working in sync with your smart washer.

A new family-owned CBD retailer in Southaven, HEMP+VILLE, leverages a medical lineage to bring transparency and education to a crowded wellness market.

Union One is rolling out a new benefits platform for 3 million households, offering mortgage aid and tuition cuts to redefine the value of union membership.