Customer & Market Strategy

A new Zapier survey reveals 92% of sales teams lose qualified leads monthly, not from a lack of tools, but because their advanced tech stacks don't talk.

A new partnership moves AI decisioning to the supply layer, promising advertisers better ROI and a privacy-first path in a world without cookies.

A new partnership aims to transform care for thousands of dual-eligible residents, moving specialized palliative services from the hospital to the community.

A new Forrester study reveals a staggering 432% ROI for Button's AI. We analyze how this tech goes beyond deep-linking to solve mobile commerce's costly friction problem.

Shore United Bank’s appointment of Scot Ebron isn’t just a leadership change; it’s a strategic bet on continuity, integration, and innovation for a new era.

Devices like MyoGlow aren't just beauty tools; they represent a major economic disruption. We dissect the tech and market forces bringing thousand-dollar med spa treatments into the home.

Crescent Real Estate's Atten Hill isn't just new homes. It's a case study in deploying capital, curating builders, and building the infrastructure for a new Texas.

As AI-generated scams cost Americans nearly $1B, a new partnership aims to restore digital trust by embedding real-time deepfake detection into everyday services.

ZRG's strategic acquisition of Fortium isn't just M&A; it's a major bet on the future of work, where on-demand CIOs and CISOs are the new normal.

With a fresh brand and a new Manhattan office, CMD Global Partners is betting that its senior-led, specialized model can win in the world's top M&A market.

The ad tech giant is opening its monetization engine to the AI world. It's a bold play to build the economic plumbing for a new internet, but can it win?

A Houston headhunter is betting millions that the future of hiring isn't about finding people, but making them want to be found. Is this the end of recruiting?

The fashion retailer posted a stunning 37% revenue jump, but the real story is its 67.4% gross margin. We dissect the operational model behind the numbers.

A new Sensor Tower report reveals generative AI engagement will more than double to 36 billion hours, yet ChatGPT’s market share is falling for the first time as rivals gain ground.

A decade-long analysis of Mize reveals how AI is moving beyond buzzwords to deliver hundreds of millions in real profit by fixing travel's hidden revenue leaks.

Roblox touted age verification as a key growth driver. Now, a lawsuit alleges it misled investors as the feature choked user growth and tanked the stock.

A local firm wins its community's top award for the eighth time. We look past the trophy to analyze the blend of fiduciary focus and national growth driving its success.

Crypto exchange Bitget is offering up to 3,000 USDT to users who help shape its platform, a strategic move to co-create its future and gain an edge.

A new report reveals a 'Visibility Gap' as AI reshapes search. With few feeling in control, businesses must rethink strategy to survive the AI Fog.

In a digital world, the physical print is a statement. A deep dive into the craft, guided by expert Henry McCoy, reveals why materials and process matter.