Customer & Market Strategy

A new platform, MyIQ, is betting that we're ready to trade one-time scores for continuous self-discovery. But can a strategy of depth win in a shallow world?

AutoZone adds $1.5B to its colossal buyback program. We dissect if this relentless return of capital is a masterstroke or a sign of a company running out of road.

The era of restrictive shapewear is over. A new generation of intimates prioritizes all-day comfort, turning a special-occasion item into a travel essential.

SSHRC's Storytellers Challenge reveals how young academics are translating complex data into actionable insights on everything from healthcare to the economy.

The recent UFC spectacle on the White House lawn finds its roots in a forgotten past. A new book resurrects the tale of the Gibbons brothers, boxing's original OGs.

A London startup claims to have solved the GA4 BigQuery problem. But their real ambition isn't just a fix—it's to rebuild the foundation of data itself.

A new powerhouse alliance aims to solve AR's biggest hurdles. We dive into how EssilorLuxottica and Applied Materials plan to turn smart glasses into reality.

As the World Cup captures global attention, a new AI platform is letting fans build their own soccer games, signaling a major shift in creative technology.

Fox News Media unveils a massive multiplatform blitz for America's 250th, a strategic move to boost subscriptions, dominate the narrative, and cement its brand.

A new survey finds 96% of creative pros use unapproved AI tools, creating a massive governance gap. This isn't rebellion; it's a race for productivity.

In a tough fundraising climate where capital is scarce, Align Capital Partners just raised over $1.1B. Here's how their disciplined strategy is winning.

FAT Brands' empire crumbles, selling 13 chains like Johnny Rockets and Fazoli's. Who is the new owner, and what does this mean for your next meal?

A new partnership embeds identity resolution into Databricks' AI-driven CustomerLake, promising a new era of automated personalization and data privacy.

As Florida’s 30A transforms, a new operational infrastructure is emerging to manage its multi-million-dollar homes as complex, high-value assets.

A new report shows Blue Cross Blue Shield plans have slashed administrative cost growth, a sign of rare efficiency. But what does this mean for your wallet?

Insurers promise big savings for bundling policies, but in high-risk zones like Florida, this convenience can mask dangerous coverage gaps. Here's the real story.

In South Carolina, one in ten drivers is uninsured. A look at why minimum auto coverage is no longer enough to protect your assets in the 2026 economy.

GTIA's inaugural Innovate Awards move past AI hype, showcasing six firms whose practical solutions are already transforming the IT channel's efficiency and impact.

A split is widening in industrial real estate. While giant logistics hubs thrive, smaller warehouses face a glut, revealing a market reshaped by risk.

New data reveals OpenAI's near-monopoly on AI agent activity, challenging the narrative that it's just an enterprise player. Is the market missing the real story?