Customer & Market Strategy

Ronna Marchello's appointment signals a strategic push by the community bank to deepen its roots and spur local growth in key New Jersey towns.

Guardian Recovery elevates marketing veteran DJ Prince to Chief Strategy Officer, signaling a new era of strategic growth and operational efficiency.

Shanghai's Hotel & Shop Plus 2026 prepares to unveil the future of hospitality, focusing on intelligent design, wellness, and sensory experiences.

A new strategic partnership gives 8,000+ independent agents at Empower Brokerage access to Aflac's product suite, signaling a major shift in sales strategy.

Five Berkshire Hathaway HomeServices agents make the LA Business Journal's Top 100 list, revealing the strategies needed to win in today's complex market.

With a new Chief Growth Officer and major investor backing, Guidelight Health is poised for aggressive expansion in the booming mental health care market.

Thorne released impressive consumer data for its supplements. But what do these studies really mean for consumers in a crowded, unregulated market?

After a strategic overhaul, Aegis Brands reports a stunning Q4 profit, with its St. Louis chain's double-digit sales growth validating its new focused strategy.

Designer Rebecca Minkoff launches her debut footwear line and a new RM Studio collection on QVC, deepening a strategic partnership in the live shopping space.

With its new FRESHPREY line, premium brand ORIJEN challenges fresh food incumbents, leveraging extreme marketing and a 'WholePrey' philosophy.

Newly published research brings scientific rigor to the controversial kratom plant, influencing policy from the FDA to statehouses across the nation.

The U.S. services sector boomed in February, hitting its highest growth in years, but a split economy reveals both soaring industries and struggling sectors.

While 80% of its locations earned top marks from CARFAX, a deeper look at reviews reveals a divided customer experience for the automotive giant.

The new platform integrates generative AI, avatars, and hosting, promising to streamline video workflows. But can one tool truly replace a creator's stack?

Amid consumer complaints of bait-and-switch pricing, U-Haul introduces a price guarantee, challenging competitors and signaling a shift in the market.

Mobile loyalty is vanishing. A new survey reveals how empowered consumers, Gen Z’s quest for autonomy, and new tech are reshaping the wireless industry.

After a 25-year era of global growth, Lansinoh appoints Julie Talbot to redefine parental support and scale a new, empathetic vision worldwide.

A new partnership between Tealium and Diabolocom signals a major industry shift, turning contact centers into AI-powered, real-time revenue drivers.

Life Time posts record 2025 earnings and a 230% Q4 profit surge, announcing a $500M share buyback and an aggressive expansion of its 'athletic country clubs'.

As corporate dentistry grows, one Ann Arbor practice's shift to woman-owned leadership highlights a demand for personalized, health-focused cosmetic care.