Customer & Market Strategy

The Latin market's store refresh is more than a facelift; it's a calculated move to secure community loyalty and thrive in DFW's competitive retail landscape.

International Land Alliance touts a strong weekend sale and a $735 million pipeline in Baja. But can its innovative sales model overcome financial headwinds?

A new platform promises to shift influencer marketing from gut feel to data science, offering predictive ROI scores for creators with just a username.

As CX leaders drown in AI pilots, Liveops is launching a strategic service to create board-ready roadmaps, a maneuver to become an indispensable AI partner.

As a veteran president retires, creative agency Motive embraces a co-leadership model. Laura Harris dissects the strategic shift shaping its cultural future.

A new partnership between Roku and Smartly brings the precision of social media ads to the living room, heralding a major shift for CTV and brand advertising.

Sony and CJ 4DPLEX's new on-set collaboration for 'Spider-Man' is more than a gimmick. It's a strategic play to redefine the premium cinema experience.

Amid soaring costs, a Boston institution is making comedy free. Is it a gift, a savvy business move for America's 250th, or a new model for live entertainment?

With a 36% jump in net income and a soaring policy count, Progressive's latest results are turning heads. We dive into the numbers, strategy, and tech.

A new partnership is bringing enterprise voice AI to the Medicare front lines, promising to ease a system strained by high call volumes and complex rules.

WAGMI Game Co. is embedding NFC chips in its NiFe WARS comics, creating a digital twin to fight counterfeits and deepen fan engagement. Is this the future?

A new survey reveals Tennessee seniors delay hearing care for years due to cost fears, risking cognitive decline and falls. But are the solutions already here?

With top rankings from Ad Age and MM+M, Quad proves its integrated model is a force. A deep data stack and a strategic healthcare push are key.

A single Bitcoin wager in Las Vegas just changed the game. How a new partnership is finally making crypto useful, legal, and a core part of commerce.

BWH Hotels launches a new luxury sales division to chase the booming 'bleisure' market. But in a field of giants, is this a masterstroke or a risky bet?

A new survey reveals the deep toll of canine skin allergies on pets and owners, exposing a massive unmet need that has pharmaceutical giants racing for a cure.

With new, competitively priced firearms and a strategic logistics base in Austria, Turkish firm Derya Arms is executing a major play for the European market.

A $100M deal with Redfin, framed as a partnership, has plunged Zillow into an FTC antitrust battle and a shareholder lawsuit. What happens when innovation blurs into collusion?

Beyond the headlines of multi-million dollar settlements lies a complex formula. What truly determines what an injury claim is worth? We break it down.

A new partnership in Irvine, CA is making internet an instant-on utility, embedding multi-gig fiber and Wi-Fi 7 into the very walls of a new community.