Customer & Market Strategy

A new IDEO report quantifies how specific workplace behaviors create a $10 billion profit gap, proving that how a company operates is its biggest asset.

A triple awards ceremony honors brands moving beyond profit, celebrating ethical governance, Halal leadership, and sustainable growth as the new currency of excellence.

Girls are quitting sports at an alarming rate. A Westlake coach, Olympians, and mental experts are teaming up to build confidence that lasts.

The cold-pressed juice innovator is shaking up the RTD tea market with a new functional line, signaling a major shift in consumer beverage trends.

While the world chases AI, one entrepreneur argues real wealth is made with a pressure washer. His new book makes the case for hands-on, tangible business.

Benchmark at Nashua Crossings is the only local facility to receive a 'Best' rating from U.S. News, a distinction driven entirely by resident feedback.

Simply Contact is using AI simulations to train agents for complex multilingual support, slashing onboarding time and fighting costly industry burnout.

For the 10th straight year, Banner Bank has been named one of America's Best Banks. Discover the strategy and discipline that built this financial powerhouse.

OroCommerce and Blue Yonder unite to solve B2B's biggest headache, using AI to sync storefront promises with supply chain reality and end costly errors.

As AI floods the market with content, one agency is betting on a blend of human strategy and technology to help brands create stories that actually stick.

The 2026 Last Mile Retail Awards spotlight how winners like Costco and CITY Furniture are turning delivery into a decisive competitive advantage.

The iconic bakery chain partners with Warner Bros. for the first nationwide Butterbeer-flavored treats, tapping into fan nostalgia and QSR pop culture trends.

A second federal jury finds Uber responsible for a driver's assault, raising questions about its liability for over 3,000 pending cases and legal status.

DiCello Levitt's new platform, Rectifi, promises to 'Fight Giants With Giants,' bringing national trial power to Ohio's personal injury landscape.

The company's new AI platform moves beyond static courses, using Omnichannel and Conversational AI to deliver intelligent, on-demand customer education.

Winning Adobe's top partner award for a third straight year, Adswerve combines strategic talent acquisition with deep technical mastery to redefine market leadership.

Pop icon Keung To's real-life pain story is the heart of a new campaign for a 27-year-old TCM brand, blending tradition with star power and fan frenzy.

As a hotel renovation wave builds, Hospitality Ventures Management Group expands its Elevate platform to offer expert third-party project management.

Beyond the lab, a Miami research institute is tackling the city's mental health crisis by embedding itself in the community. But is it just good will?

As the home services market booms, contractors find technical skill isn't enough. Specialized training in sales, finance, and marketing is the new key to survival.