Customer & Market Strategy

A viral 'vapor rub honey trick' is selling a new supplement. We investigate VapoFil's claims and find a stark gap between marketing and science.

Medical advances are increasing organ transplants in Quebec, but with nearly 900 people on the waiting list, experts say major systemic reform is essential.

New research reveals staggering suicide rates in construction, mining, and fishing, linking them to a culture of stoicism and practical barriers to care.

Consulting Magazine's annual ranking empowers employees to define the best firms, shifting the focus from marketing buzz to authentic workplace culture.

McAdam secures its fourth consecutive spot on USA Today's 'Best Financial Advisory Firms' list. What does this reveal about client trust and industry trends?

High-profile Florida lawyer Stacy Kemp Ferrari swaps legal briefs for film scripts, launching a new reality show to find Hollywood's next big star.

As festivals evolve into holistic wellness events, Electrolit's new 5K at Stagecoach highlights a major shift in how fans and brands experience live music.

IVY Rx unveils its 2026 compounded GLP-1 program with clear pricing, but operates in a market facing intense FDA warnings and regulatory uncertainty.

Onconetix, a cancer diagnostics company, is acquiring a robotics firm whose new AI can recall faces and conversations, sparking both awe and ethical debate.

How a dental software firm is leveraging a 'people-first' culture, validated by a top national award, to outshine competitors and win customer loyalty.

Molly Maid's new 'A Friend Like Molly' campaign shifts from function to feeling, using sitcom nostalgia to build trust in a competitive home services market.

A new AI-powered app from New Zealand just launched in the US, promising to automate family schedules and reduce the invisible 'mental load' on parents.

A new partnership brings Yobi's privacy-first behavioral AI to Microsoft Azure, aiming to democratize predictive intelligence once held by tech giants.

The popular kids' learning app Kiddopia has been nominated for the internet's top honor. What does this mean for parents and the competitive digital market?

As online reviews face a crisis of trust, a Bay Area company doubles down on a physical directory, betting that verified quality is worth its weight in paper.

French real estate giant Mercialys deepens its hold on Toulouse's booming retail market, aiming for dominance with a strategic €18 million park acquisition.

A new $3.5M investment aims to dismantle complex college applications, using direct admissions to create a simpler, more equitable path to higher education.

Vancouver's Jane App wins a major award for its customer service, proving a human-first approach is a powerful advantage in the world of health technology.

As educators face historic challenges, the American Institutes for Research presents a sweeping research agenda on AI, equity, and student well-being.

Celebrating two decades, this Maryland PR firm has thrived by blending old-school relationships with new-school digital savvy. Here’s how they did it.