Omnichannel

Dr. Squatch and streamer IShowSpeed are hiding $1 million for fans to find. It's more than a stunt; it's a blueprint for the future of marketing to Gen Z.

EQB's integration of PC Financial is more than an acquisition; it's a strategic fusion of banking, retail, and loyalty set to challenge Canada's giants.

While many retailers retreat, INDOCHINO is doubling down on physical stores. A deep dive into the financial and strategic bet on a new kind of showroom.

Amidst consumer caution, Canadian Tire leveraged strategic pricing, a World Cup sales surge, and its powerful loyalty ecosystem to deliver a resilient quarter.

Nordstrom's plan for a new Rack store in Athens reveals a masterclass in modern retail: blending physical presence with digital logistics to win a new generation.

TilePix partners with Walgreens on a new back-to-school strategy, using celebrity influencers and damage-free magnetic tiles to capture the Gen Z dorm market.

A top online brand is putting its emergency jump starters on 4,000 Walmart shelves. It's a move that reveals a critical truth about our reliance on e-commerce.

With a nationwide Whole Foods deal and two CPG titans now on its leadership team, Ancient Crunch is executing a masterclass in scaling a niche snack brand.

The retailer's new organizational chart isn't just a reshuffle; it's a strategic offensive to win the professional market and build a seamless tech-driven future.

As gas prices soar, Valpak's 'free gas for a year' sweepstakes seems like a simple lifeline. But it’s a calculated move to prove its relevance.

The workwear brand is doubling its mobile presence, turning experiential marketing into direct sales. It's a strategic gamble on wheels to redefine customer loyalty.

duPont REGISTRY's move to acquire Earth Motorcars signals a bold shift from media brand to an experiential empire, reshaping the luxury auto landscape.

A groundbreaking online-to-offline event in Singapore sees Sonos and Lazada merge immersive physical experiences with e-commerce, setting a new retail blueprint.

Meijer's new Livonia store isn't just another grocery; it's a key move in a strategic pivot challenging the supercenter's reign in a new era of retail.

Target's new strategy blends high-fashion collabs with deep-value brands. A critical analysis of how this multi-pronged attack aims to win the season.

As Bassett Furniture preps its Q2 earnings call, investors watch closely. Can its hybrid retail model weather a weak housing market and shifting spending?

A new reporting tool finally solves a major data puzzle, giving marketers unprecedented insight into which specific ads resonate with individual physicians.

As DTC darling OGEE enters Sephora, its rigorous organic certification raises the bar for 'clean beauty' and signals a major shift for conscious consumers.

A new partnership between AI innovator Rokid and optical giant Krys isn't just about selling smart glasses; it's a strategic blueprint for making them essential.

A new analyst report names Innovid a leader, but the real story is how its AI is solving the industry's biggest headache: disconnected workflows.