Customer & Market Strategy

IVY Rx unveils its 2026 compounded GLP-1 program with clear pricing, but operates in a market facing intense FDA warnings and regulatory uncertainty.

Onconetix, a cancer diagnostics company, is acquiring a robotics firm whose new AI can recall faces and conversations, sparking both awe and ethical debate.

How a dental software firm is leveraging a 'people-first' culture, validated by a top national award, to outshine competitors and win customer loyalty.

Molly Maid's new 'A Friend Like Molly' campaign shifts from function to feeling, using sitcom nostalgia to build trust in a competitive home services market.

A new AI-powered app from New Zealand just launched in the US, promising to automate family schedules and reduce the invisible 'mental load' on parents.

A new partnership brings Yobi's privacy-first behavioral AI to Microsoft Azure, aiming to democratize predictive intelligence once held by tech giants.

The popular kids' learning app Kiddopia has been nominated for the internet's top honor. What does this mean for parents and the competitive digital market?

As online reviews face a crisis of trust, a Bay Area company doubles down on a physical directory, betting that verified quality is worth its weight in paper.

French real estate giant Mercialys deepens its hold on Toulouse's booming retail market, aiming for dominance with a strategic €18 million park acquisition.

A new $3.5M investment aims to dismantle complex college applications, using direct admissions to create a simpler, more equitable path to higher education.

Vancouver's Jane App wins a major award for its customer service, proving a human-first approach is a powerful advantage in the world of health technology.

As educators face historic challenges, the American Institutes for Research presents a sweeping research agenda on AI, equity, and student well-being.

Celebrating two decades, this Maryland PR firm has thrived by blending old-school relationships with new-school digital savvy. Here’s how they did it.

As teen HPV vaccination rates stagnate, a new national campaign urges families to fight online falsehoods by turning to their most trusted source: their doctor.

Demand The Limits Injury Attorneys' client-first model fuels explosive growth, earning a top spot on Inc.'s prestigious Southeast list despite new hurdles.

A landmark case could strip healthcare giants of a key legal defense, holding them accountable for allegedly deceiving seniors into for-profit Medicare plans.

Ontario International Airport swept the ADDY Awards, earning Best of Show. Discover the innovative strategies behind its record growth and community connection.

California Design Den's affordable cotton sheets won a major Good Housekeeping award after outperforming rivals four times the price. Here's how.

The national supplier's latest acquisition of a key Tennessee provider signals a major consolidation trend, raising questions about competition and local service.

How a human-first focus in the AI era propelled Momentum Worldwide to its third consecutive Experiential Agency of the Year award from Campaign US.