Customer Loyalty

Ourbit's new $3M campaign is more than a prize pool; it's a look into the new reality of crypto, where user loyalty is won through elaborate, gamified experiences.

Beyond the hype of new storefronts, High Tide's latest expansion reveals a disciplined, data-driven strategy that is reshaping Canada's cannabis market.

Beyond standard PR, Netmarble's intimate player event in Jakarta reveals a calculated strategy to secure Indonesia and build a foundation of trust for RF ONLINE NEXT.

Menē Inc. reports strong Q2 profits, but the real story is its strategic shift. With a loyal customer base and a bold new silver line, is this the future of value?

With a new anthem from Walker Hayes and a Red Cross partnership, Canidae's latest launch is more than just kibble. It's a calculated bet on the conscious consumer.

Amica's new campaign shuns industry mascots for authentic human stories, banking on its history of loyalty. But as it sells empathy, can it close the gap between its brand promise and the messy reality of customer experience?

CR Fitness Holdings is offering 2 million free personal training sessions. This isn't charity; it's a calculated move to redefine member value and fuel growth.

Omaha's NEI Global Relocation secured top industry awards. A deep dive reveals how a 'people-first' model and operational rigor create a blueprint for success.

Led by a Command & Conquer creator, Monarch Game Studios is building a universal rewards network to fix a broken market. Now, it's letting players invest.

A new study reveals a massive 'understanding gap' between brands and Gen Z, with most feeling indifferent. The key to loyalty isn't hype, but fundamentals.

Oman Air and Wizzmoni's new AI travel card isn't just about payments; it's a strategic play for customer data, ancillary revenue, and brand loyalty.

As revenues fall, Chinese social e-commerce platform Yunji is cutting costs and culling partners. Is this a sign of distress or a savvy pivot to a more loyal, profitable future?

EQB's integration of PC Financial is more than an acquisition; it's a strategic fusion of banking, retail, and loyalty set to challenge Canada's giants.

An anniversary party for a DIY miniature brand reveals a masterclass in modern brand-building, where community engagement and mindful crafting scale globally.

Voxtome's new app isn't just for LitRPG fans; it's a calculated move showing how hyper-niche platforms can dismantle one-size-fits-all media giants.

When a company replaced a teen's stolen medical wish, it was more than charity. It was a masterclass in brand strategy in the high-stakes e-mobility market.

Amidst consumer caution, Canadian Tire leveraged strategic pricing, a World Cup sales surge, and its powerful loyalty ecosystem to deliver a resilient quarter.

Seven years after the chicken sandwich wars began, A&W is finally entering the fray. Can a heritage brand win with a strategy of patience and quality?

With sales declining, Shoe Station Group taps veteran marketer Tracy Dick. It's a strategic gamble on her ability to overhaul its brands and master omnichannel retail.

Beyond record profits, Nykredit's H1 results reveal a powerful strategy. Its customer-owned model and bold M&A are reshaping Danish finance. But is it sustainable?