Customer Loyalty

A new study finds CMOs are sacrificing long-term brand health for short-term metrics to gain influence, a dangerous trade-off in the AI era.

Beyond compliance, companies are discovering that direct video for Deaf customers isn't just inclusive—it's a powerful driver of efficiency and growth.

Javelin's latest scorecard names Carefull a leader in user experience, signaling a market shift where intuitive design is now a key defense against fraud.

Southwest and ABCmouse's new deal is more than just kid-friendly content. It's a sharp strategy to win families and a new frontier for ed-tech.

As Forrester opens nominations for its 2026 EMEA B2B awards, the focus sharpens on 'Return on Integration'—a mandate for survival and growth in a complex market.

LPL Financial's May report reveals more than market gains; it shows a strategic pivot to advisory services that is reshaping wealth management.

WestJet's new deal with Tool Shed Brewing isn't just about beer. It's a masterclass in local sourcing, customer experience, and strategic brand alignment.

Suntex Marinas is bundling boat insurance into its services. It’s a strategic move to deepen customer loyalty and could force the entire marine industry to adapt.

A private equity firm's investment in a locksmith supplier is about more than parts. It’s a bet on education, expertise, and the future of a skilled trade.

A new report reveals how geofencing, EV charging, and mobile apps are creating massive new revenue streams for convenience stores. The future is here.

O.C. Tanner's new report reveals 'generational synergy' as a key driver for innovation, offering a crucial playbook for firms navigating AI's rise.

The new 'BB-' rating for EquipmentShare is more than a financial milestone. It's a validation of how its T3 tech platform is building a new giant.

A new partnership between BMO's Blue Rewards and Dollarama offers major points on budget buys, signaling a strategic shift in Canada's loyalty program wars.

Air Canada's new Québec City Café is more than a lounge; it's a calculated move to win regional markets by embedding local culture into the premium experience.

A new report reveals that team relationships and good managers are now the top retention drivers in the restaurant industry, not just paychecks.

As Woof Gang expands into new states, it's not just opening stores. It's executing a masterclass in market dominance within the booming pet industry.

A new partnership between Thanx and Kea is digitizing the last bastion of analog restaurant interaction—the phone order. This isn't just about convenience; it's about turning a major data blind spot into a strategic asset for growth.

With the hire of LongHorn Steakhouse veteran Monika Saxena, BJ's is betting that a data-driven focus on brand and guest experience is the key ingredient.

A new global conference, IMPAKT, launches in London, promising real outcomes over AI buzz. But in a crowded field, can it truly reshape executive discourse?

Restore Hyper Wellness is using a gamified challenge to keep clients engaged this summer. But is this a new frontier in personal resilience or just savvy marketing?