Brand Strategy

Progressive Grocer’s annual awards name 68 top products, revealing key trends in sustainability, wellness, and global flavors shaping our grocery carts.

Clarivoy appoints TrueCar veteran Molly Kristick to a new CXO & CMO role, signaling a strategic shift to merge marketing with the total client experience.

Vitamix's new commercial blending system targets foodservice woes with a versatile, high-power unit designed for consistency and ease of use.

Pizza Hut Canada launches an AI-hosted podcast to help casual fans navigate the playoffs, a bold marketing play in the competitive game-night market.

Food brands are no longer just for eating. Discover how they're conquering fashion and lifestyle, turning taste into a multi-billion dollar empire.

New research reveals a major disconnect: consumers, led by Gen Z, crave sustainable dining, but the foodservice industry is struggling to keep up.

Amidst a crisis of school closures, a landmark renovation brings Puerto Rico its first hockey league, offering a powerful new vision for community and youth.

The global Japanese retail giant Daiso has arrived in Normal, IL, bringing its unique blend of affordable, high-quality goods to Central Illinois shoppers.

Korean brand Laka brings its gender-neutral philosophy to Sephora, betting that US consumers are ready for beauty without rigid rules or boundaries.

Leading trailer manufacturer Novae unveils a sweeping portfolio overhaul, aiming to empower dealers and connect with modern customers through clearer brand identities.

Kohler secures its fourth straight Best of Show at KBIS, unveiling award-winning health-sensing toilets and stunning new products made from industrial waste.

At NYFW, Christian Cowan traded spectacle for sensuality. Discover his new intimate vision and the rising model, Maria Klaumann, chosen to embody it.

Think franchising is just buying a job or a famous name? Experts reveal the truth about systems, scalability, and making a smart investment.

Heytea's Eaton Centre lab, a collaboration with Chef Susur Lee, unveils caviar-infused tea, signaling a new front in Canada's beverage wars.

Dr. Batra's launches XODerma, a high-tech exosome skin therapy in Dubai, blending homeopathy with cellular science. But does the hype outpace regulation?

Moose Toys' Bluey Supermarket has won the prestigious Playset of the Year award, underscoring the brand's global dominance and the power of licensed toys.

Top policymakers, including Dr. Agustín Carstens and FATF President Luis Urrutia Corral, will convene in Mérida to address critical cross-border tax issues.

As its National Wine Day turns 25, see how Moldova turned post-Soviet crisis into an award-winning wine powerhouse and a top tourism destination.

Iconic haircare brand John Frieda unveils a major rebrand with new formulas, a social-first campaign, and the influential Nader Sisters at the helm.

UGG's Spring 2026 campaign, fronted by global icons Central Cee and Su Yiming, introduces new clogs and mules in a bold move to redefine menswear.