Brand Strategy

The $10B RIA taps former Hightower CMO Meghan McCartan for a new C-suite role, signaling a major investment in digital strategy to win the advisor race.

A new deal for the rare isotope Actinium-225 could break a major supply bottleneck, accelerating the development of highly targeted cancer treatments.

With over 70,000 vehicles sold in 2025, Chinese automaker Jetour is now the top Chinese brand in the Middle East, directly challenging Toyota and Nissan.

FOX News Media's new 90-second 'FOX News Report' with Bill Melugin aims to blend national news into local broadcasts, a strategic multiplatform play.

A new NYC summit is ditching lectures for direct talks with leaders from YouTube, Wall Street, and more, reshaping career prep for high school students.

The fast-growing breakfast chain is cracking into the competitive Houston market, signaling a broader, aggressive growth strategy across the Lone Star State.

Bruno Marc's new Crafture Leather Collection aims to deliver sneaker-level comfort in dress shoes, entering a competitive market focused on versatile style.

Hershey's launches limited-edition chocolate medals for the Olympics, blending scarcity, social media, and a new message: happiness is the real gold.

Laurie Ann Goldman, the branding guru who built SPANX, is now CEO of Audien Hearing. Can she make affordable hearing aids a mainstream wellness product?

The drive-thru coffee giant is moving into your kitchen, taking on Starbucks and Nestlé with its new retail line. But can its 'Dutch Luv' succeed on shelves?

Hagerty elevates its marketing team, hiring a new SVP from AT&T to build a 'bespoke' membership experience and deepen its bond with car enthusiasts.

At Access LIVE 2026, industry leaders tackled seismic shifts from RTDs and hemp regulations while celebrating innovation and collaborative leadership.

As Nordstrom marks 125 years, its year-long celebration is more than a party—it's a strategic move to bolster loyalty and adapt in a tough market.

Danube Properties launches Serenz in JVC, blending 40+ amenities with a 1% payment plan, aiming to reshape Dubai's accessible luxury property market.

The Toy Association's annual briefing will unveil 2026's top play trends, offering a data-backed roadmap for the industry's holiday season and beyond.

For the second year, A.I. robotics firm Symbotic earned a perfect 100 on the HRC's equality index. Is this the secret to its innovation edge?

The pantry brand launches 10 new Regenerative Organic Certified products, expanding its global reach and betting big on a truly sustainable food future.

Veteran ad expert Dave Saunders names the champions and flops of Super Bowl LX, revealing what works in an era of AI and celebrity-packed commercials.

A 50-year-old caramel apple giant acquires a TikTok-famous cotton candy brand, signaling a major shift toward experiential, year-round confections.

Beverly Hills Plastic Surgery® is moving beyond aesthetics with its "Eternal G.L.O.W." series, a year-long program focused on holistic health.