Brand Strategy

Progressive Grocer’s annual awards name 68 top products, revealing key trends in sustainability, wellness, and global flavors shaping our grocery carts.

Clarivoy appoints TrueCar veteran Molly Kristick to a new CXO & CMO role, signaling a strategic shift to merge marketing with the total client experience.

Vitamix's new commercial blending system targets foodservice woes with a versatile, high-power unit designed for consistency and ease of use.

Pizza Hut Canada launches an AI-hosted podcast to help casual fans navigate the playoffs, a bold marketing play in the competitive game-night market.

Food brands are no longer just for eating. Discover how they're conquering fashion and lifestyle, turning taste into a multi-billion dollar empire.

New research reveals a major disconnect: consumers, led by Gen Z, crave sustainable dining, but the foodservice industry is struggling to keep up.

At NYFW, Christian Cowan traded spectacle for sensuality. Discover his new intimate vision and the rising model, Maria Klaumann, chosen to embody it.

Think franchising is just buying a job or a famous name? Experts reveal the truth about systems, scalability, and making a smart investment.

Heytea's Eaton Centre lab, a collaboration with Chef Susur Lee, unveils caviar-infused tea, signaling a new front in Canada's beverage wars.

Dr. Batra's launches XODerma, a high-tech exosome skin therapy in Dubai, blending homeopathy with cellular science. But does the hype outpace regulation?

Moose Toys' Bluey Supermarket has won the prestigious Playset of the Year award, underscoring the brand's global dominance and the power of licensed toys.

Top policymakers, including Dr. Agustín Carstens and FATF President Luis Urrutia Corral, will convene in Mérida to address critical cross-border tax issues.

As its National Wine Day turns 25, see how Moldova turned post-Soviet crisis into an award-winning wine powerhouse and a top tourism destination.

Iconic haircare brand John Frieda unveils a major rebrand with new formulas, a social-first campaign, and the influential Nader Sisters at the helm.

UGG's Spring 2026 campaign, fronted by global icons Central Cee and Su Yiming, introduces new clogs and mules in a bold move to redefine menswear.

Couples are now using Valentine's Day to plan luxury destination weddings, with immersive pre-wedding trips to places like Switzerland gaining popularity.

Lay's emotional 'Last Harvest' was America's top Super Bowl ad, but a new report reveals a huge generational divide, with Gen Z crowning a different winner.

Texas Athletics and supplement brand Humann partner to turn basketball games into a live lesson on heart health, blending science, sports, and marketing.

The Oreo maker's latest dividend declaration reinforces its reliability for investors, even as it navigates cost pressures and shifting consumer habits.

While national markets cool, Johns Island's high-end home sales are soaring, driven by land scarcity, elite buyers, and a unique Lowcountry allure.