Brand Strategy

Couples are now using Valentine's Day to plan luxury destination weddings, with immersive pre-wedding trips to places like Switzerland gaining popularity.

Lay's emotional 'Last Harvest' was America's top Super Bowl ad, but a new report reveals a huge generational divide, with Gen Z crowning a different winner.

Texas Athletics and supplement brand Humann partner to turn basketball games into a live lesson on heart health, blending science, sports, and marketing.

The Oreo maker's latest dividend declaration reinforces its reliability for investors, even as it navigates cost pressures and shifting consumer habits.

While national markets cool, Johns Island's high-end home sales are soaring, driven by land scarcity, elite buyers, and a unique Lowcountry allure.

Renowned scholar Sherry Farrell Racette joins the National Gallery of Canada to pioneer new methods of engaging with historical Indigenous artworks.

Known for men's shorts, Chubbies makes a splash with Cheekies, a new women's swim brand led by an all-female team. Can it succeed in a crowded market?

With 60% of workers needing retraining, a new conference gathers tech titans to address career instability and the future of professional reinvention.

A breakthrough plant-based ingredient from Nouryon is setting a new standard for laundry, proving high performance and true sustainability can coexist.

Steps from LA's biggest venues, The Anthem Hotel is redefining event stays with themed suites and fan-centric events that blur the line between hotel and arena.

G Square Group is treating 1500+ employees to an A.R. Rahman concert, a move that redefines corporate perks and sets a new benchmark in India's real estate sector.

Berlin's 86Tales is now EightSix, pivoting from music production to a strategic partner using AI and data to help brands make smarter sound choices.

The Magnum Ice Cream Company's first year post-Unilever shows robust growth, but massive separation costs take a big bite out of profits.

Dating apps are out, and home cooking is in. A new campaign from Knorr taps into Gen Z's search for authenticity, turning kitchens into the new frontier for romance.

NYC's 120th Toy Fair unveils 2026's top trends, from AI to nostalgia, as the industry navigates consumer anxiety and strict new global safety rules.

Accenture appoints veteran Rachel Frey as its first Chief Communications Officer, a strategic move placing storytelling at the core of its AI reinvention plan.

Celebrating three decades of Forbes Five-Star ratings, Aspen's iconic hotel reflects on its legacy of excellence and prepares for a bold New York City debut.

PXG adds LPGA pro Olivia Cowan to its roster, a move highlighting the brand's focus on custom fitting, performance, and the booming women's golf market.

Vegan Minerals partners with IMCD India, bringing its plant-based calcium, WholeCal™, to a market hungry for clean-label, natural health solutions.

For the seventh year, General Mills is one of America's most responsible companies. We explore the data, public trust, and strategy behind this major ESG achievement.