Brand Strategy

Colombier Acquisition Corp. III, with a board of political and tech heavyweights, has a $299M war chest. Its hunt for a 'patriotic' target begins.

A new "Meet Your Farmer" initiative aims to connect home gardeners to the people behind their seeds, challenging an industry where origins are often a mystery.

K-beauty brand Hanhoo expands its reach, launching its affordable, innovative acne solutions nationwide in Target, shaking up the competitive skincare aisle.

Amid a burnout crisis, Cal Newport's new class offers a radical solution: do less to achieve more. Here's why it's a strategic move for MasterClass.

The deal between public affairs giant SKDK and digital firm Wavelength signals a major shift in campaign strategy toward fully integrated, multi-screen media.

For its tenth straight Games, Technogym will equip Milano Cortina 2026 with AI-driven gear, cementing its legacy as the force behind athletic excellence.

Carlsberg Asia partners with rap star SKAI ISYOURGOD, using AI-driven design to redefine Lunar New Year marketing for a younger, digital-savvy generation.

Coca-Cola's billion-dollar brand Thums Up merges hip-hop, cricket, and a visual rebrand in an aggressive new campaign to capture India's youth market.

Shaquille O'Neal's fast-growing chicken chain opens near Penn State, testing a competitive market with big flavor and a strong local franchise story.

Two industry titans are tackling a major pain point for millions, aiming to make eye makeup safe and comfortable for all contact lens wearers.

The global Japanese chain is targeting the family market with its first kids menu, prioritizing safety and flavor to cultivate a new generation of diners.

The insurance giant beat adjusted earnings estimates on strong operational performance, even as derivative losses weighed on its reported GAAP revenue.

A new packaging board from Emerald Ecovations uses sugarcane waste to help CPG brands ditch plastic and deforestation amid intense consumer pressure.

Louis Hernandez Jr.'s Foundation sets the stage for its 'Spotlight on Giving' gala, uniting corporate leaders to fund a brighter future for NYC students.

While tech giants cut jobs for AI, one firm is expanding in SF with a model that champions human connection. Here's why their hybrid approach is turning heads.

The tech-powered hair tool brand, a TikTok sensation, just launched on Ulta.com. Can its viral hype translate into mainstream success and brand longevity?

A new study shows shoppers love AI for research, but decision overload persists, forcing retailers to rethink their entire strategy in an AI-driven world.

The entrepreneur is expanding his Mileo Hotels brand to Dominica and launching a new website, signaling a push into sustainable tourism and transparency.

The parent of Applebee's and IHOP adds franchise experts Rick Silva and Amanda Clark to its board, signaling a focus on growth and governance.

National Debt Relief triples its sponsorship of Denny Hamlin's car, betting big on NASCAR's loyal fanbase to tackle the growing issue of U.S. household debt.