Brand Strategy

By merging its brand and fundraising accounts under data-driven CXM giant Moore, the Alzheimer's Association signals a massive shift in nonprofit marketing.

As Basil Hayden and Rowing Blazers launch a new partnership, the spirits industry is trading traditional ads for streetwear drops to capture younger demographics.

A new study reveals that young adults, not teens, are the true drivers of social commerce. Are brands burning millions on obsolete demographic assumptions?

Whirlpool's new French door refrigerator brings chewable nugget ice to the kitchen, partnering with OLIPOP to target the booming 'treat culture' generation.

Brian Nelson analyzes how a 90-year-old British kitchen brand is leveraging operational innovation to disrupt the high-margin home climate control market.

Big Chicken's launch at Jackson State University signals a strategic shift in higher education dining, blending celebrity power with captive campus markets.

As paid search costs soar, a regional law firm pivots to segmented media, deploying twin podcasts to court both anxious consumers and tech-forward peers.

By co-producing pop group JYT, the apparel giant is pivoting from passive sponsor to Hollywood studio, betting on nostalgia to revive retail.

Ferrero’s Wonka relaunch isn't just candy. It's a strategic blueprint for navigating regulatory headwinds and turning streaming IP into retail gold.

YR Fitness's expansion to 49 global partners reveals a dual strategy: dominating emerging markets while quietly powering Western brands behind the scenes.

NiTEO Products' new licensing agreement with Pennzoil signals a massive shift in automotive aftermarket strategy. Here is why the industry is watching.

Subway taps comedian Will Arnett to voice our dining regrets. But can sarcastic marketing fix fast-food inflation and ground-level franchisee woes?

By swapping heavily regulated CBD for mainstream magnesium, TRIP unlocked mass retail, celebrity equity, and a massive $550 million valuation.

Coca-Cola India's 2026 festive campaign reveals a masterclass in micro-logistics, cultural gamification, and navigating urban gridlock in Maharashtra.

By partnering with Tonino Lamborghini, TECNO is redefining smartphone prestige, bringing Italian design to high-performance gaming devices for emerging markets.

Taiwan Tourism is deploying targeted B2B education and bold financial incentives to transform its Canadian transit traffic into high-yield luxury vacations.

By locking in Roberto Cavalli until 2046, Interparfums and Marquee Brands are rewriting the rules of luxury licensing through deep, long-term investment.

Therabody's Depuffing Wand just secured its second consecutive Allure Best of Beauty Award. Here is how a sports recovery giant conquered prestige skincare.

As Bacardi moves its flagship festival to Dehradun, the strategic shift reveals how global alcohol brands are using experiential IPs to bypass strict ad laws.

Hublot’s latest collaboration with Jeff Koons merges aerospace-grade sapphire engineering with blue-chip pop art in a radical central tourbillon.