Quad’s Dual Industry Honors Signal a Shift Toward Integrated Marketing

SUSSEX, Wis. – June 17, 2026 – In a powerful affirmation of its strategic direction, marketing experience company Quad has secured high-profile rankings in two of the industry's most respected annual reports. The firm climbed to #20 on the 2026 Ad Age Agency Report, a global benchmark, while simultaneously earning the #34 spot on the MM+M Agency 100, a definitive list of top North American healthcare marketing firms. These dual recognitions are more than just accolades; they are a clear market signal validating the power of a deeply integrated, data-fueled approach in an increasingly fragmented and complex advertising landscape.

For a company with deep roots in commercial printing, these rankings underscore a successful, multi-year transformation into a comprehensive marketing partner. The achievement, marking Quad’s seventh consecutive appearance in the Ad Age report and third in the MM+M list, showcases the potency of its strategy: combining creative, media, production, and technology under a single, collaborative umbrella to solve complex challenges for major brands.

A Model Built for Modern Complexity

The core of Quad's success lies in what it calls the “marketing experience” (MX) model, an architecture designed to eliminate the friction that plagues modern marketing departments. Brands today often juggle a roster of specialized agencies, leading to siloed data, inconsistent messaging, and operational inefficiencies. Quad’s proposition is to replace that complexity with a single, accountable partner that manages the entire marketing journey from concept to consumer connection.

This integrated ecosystem is powered by a suite of in-house agencies, including media agency Rise and creative shops Betty and Favorite Child. According to Tim Maleeny, Chief Strategy Officer & President of Quad Agency Solutions, this structure is the key differentiator. "What differentiates Quad is our culture of collaboration, how our teams work across media, creative, production, data and technology, all together as an extension of our clients," Maleeny stated. "These dual recognitions validate the appeal of our integrated model for ambitious brands who want to outperform their category and outpace their competition."

This model is particularly resonant in the current economic climate, where CMOs are under pressure to demonstrate ROI and improve efficiency. By connecting creative ideation directly to production workflows and media execution, Quad aims to drive cost savings, accelerate speed-to-market, and ultimately deliver more effective and cohesive omnichannel campaigns. The Ad Age ranking, which is calculated based on U.S. and worldwide agency revenue for fiscal year 2025, serves as a direct financial indicator that this approach is gaining significant traction and market share.

The Data Stack: Quad's Strategic Intelligence Engine

Underpinning Quad’s integrated service model is a formidable strategic asset: a proprietary data stack built on decades of experience understanding U.S. households. The company reports its data intelligence touches nearly 97% of the adult U.S. population, providing a panoramic view of consumer behavior that few competitors can match. This is not just a collection of third-party data; it's a deeply rooted understanding of consumer habits that allows for the creation of sophisticated, hyper-personalized marketing experiences.

This intelligence engine enables Quad to seamlessly orchestrate campaigns across physical, digital, and in-store touchpoints. For a retail client, this could mean connecting a direct mail piece sent to a specific household with a targeted digital ad, an in-app promotion, and in-store signage, all while measuring the impact on the final purchase. This ability to bridge the online-offline divide is a critical advantage, as it mirrors the non-linear path modern consumers take when making purchasing decisions.

In an industry awash with claims of AI-powered platforms, Quad’s extensive, first-party-adjacent data provides a solid foundation that enhances the effectiveness of any technological overlay. It allows the company to move beyond broad demographic targeting to genuine, one-to-one communication at scale, a capability that is essential for driving both brand loyalty and measurable business results.

A Strategic Push into Healthcare Marketing

Perhaps the most telling indicator of Quad's strategic evolution is its growing influence in the highly specialized and regulated healthcare sector. Securing the #34 spot on the MM+M Agency 100 for the third consecutive year demonstrates a deliberate and successful expansion into a challenging vertical. The company has effectively translated its deep expertise from the retail and CPG sectors to meet the unique needs of healthcare clients.

Quad's success in this area is driven by its ability to offer healthcare marketers access to the robust infrastructure, production capabilities, and commerce experience it has honed over decades. This is a significant value proposition for healthcare brands, which often struggle with the same challenges of fragmentation and inefficiency as their counterparts in other industries, but with the added layers of regulatory compliance and patient privacy concerns.

The press release names clients such as the American Lung Association, InnovAge, Nicklaus Children’s Hospital, and major national health insurance brands, illustrating the breadth of Quad's work in the sector. Its media agency, Rise, plays a pivotal role, providing sophisticated audience strategy, media planning, and analytics to help these organizations effectively reach and engage specific consumer and patient populations. By leveraging its integrated model, Quad is positioning itself as a powerful partner capable of navigating the complexities of healthcare marketing, from patient acquisition to public health campaigns.

Validation in the Market

As a publicly traded company (NYSE: QUAD) with approximately 10,000 employees serving over 2,100 clients, these industry rankings are more than just symbolic honors. They represent external, data-backed validation of a business strategy that is resonating in the marketplace and delivering financial results. The consistent upward movement in the Ad Age report and the sustained presence on the MM+M list point to a company with a clear vision and the operational prowess to execute it.

By simplifying the marketing ecosystem for its clients and backing its services with powerful data intelligence, Quad is making a compelling case for a new kind of agency model. This dual recognition sends a clear signal to the market: in an era of overwhelming complexity, a truly integrated partner may be the most valuable strategic asset of all.