CPG & FMCG

Identity, a boutique PR firm, just won top honors for the Little Debbie Ice Cream launch. Here’s how they turned childhood memories into a retail empire.

DOSS's new AI-native platform promises to compress multi-year ERP deployments into months, giving mid-market consumer brands an agile operational lifeline.

Kraft Heinz is challenging a century of canned soup dominance by launching a premium, ready-to-eat pouch collection exclusively in the Canadian market.

Kimberly-Clark has secured crucial bondholder consent for a $7 billion debt exchange, removing the final financial hurdle for its transformative Kenvue acquisition.

Mission Produce aims to double sales by 2035, but can its massive Calavo Growers integration and shift to prepared foods survive commodity market volatility?

The NHL's new multiyear deal with Athletic Brewing isn't just about wellness. It's a calculated financial strategy to unbundle legacy alcohol sponsorships.

As Hampton Farms expands its postseason football footprint, we examine the strategic and economic impact of middle-market brand sponsorships in Nashville.

Ritual's new Creatine Greens powder aims to shift muscle health from male-dominated gym culture to mainstream female longevity and metabolic wellness.

As consumers abandon melatonin and sleep-tracking apps, Herbs, Etc. uses liquid-center technology to deliver fresh plant extracts in a booming market.

Physician's Choice is turning daily fiber into a snackable jelly. Can a TikTok-first launch and a rapid Walmart rollout solve America’s fiber deficit?

Humann's new SuperBeets campaign pairs the Texas quarterback with his mother, signaling a strategic shift in how brands leverage collegiate NIL deals.

As Newell Brands prepares for its October 30 earnings call, investors and leaders are watching closely to see if Q2's surprise turnaround can survive a cautious consumer.

BODi is repurposing its iconic P90X fitness brand into a nootropic energy drink. Can 2000s nostalgia conquer the cutthroat 2026 beverage market?

As JAKKS Pacific prepares its Q3 earnings, the toy maker's Halloween costume sales and pop-culture licenses could signal the health of holiday retail.

As traditional milk consumption evolves, the California Milk Advisory Board is acting like a Silicon Valley VC, funding high-growth CPG startups to secure the future of dairy.

Thorne’s latest consumer study claims massive cognitive and physical gains. But what does the data actually say about the mind-muscle connection?

As GLP-1 drugs boom, a new ancillary market is emerging to treat their side effects. French CDMO ANJAC is building the infrastructure to power it.

As U.S. pet spending surges to a projected $165 billion, nebulous marketing claims are losing ground to verifiable nutritional science and supply chain transparency.

As single Americans face a crisis of sexual confidence despite endless online content, brands like Trojan are stepping in to fund public health dialogue.

By appointing Gayle Tait as CEO, COCOLAB is blending big-tech agility with mass-retail discipline to dominate the booming prestige oral wellness market.