CPG & FMCG

Cabbacis is pitching its patented, very-low-nicotine hemp cigarettes to investors, betting its future on a proposed FDA rule to slash nicotine in tobacco.

Medici Brands just raised $250M, but the story isn't the money. It's the hidden tech platform, built on a proprietary fat substitute, that's upending CPG.

Luminize's 472% growth and 4th Inc. 5000 win highlight a new playbook for CPG brands navigating Amazon, Walmart, and the rise of TikTok Shop.

With a 50% supply boost and growth triple the category average, Joolies is redefining the date market through savvy branding and innovative snacks like Date Sours.

China's economic recovery is being written at the checkout counter. Cautious but savvy consumers are forcing a retail revolution, prioritizing value and speed.

As Ibotta executives head to Wall Street, the real story isn't just their financials, but how their pay-for-sale network is rewriting CPG marketing rules.

With a new anthem from Walker Hayes and a Red Cross partnership, Canidae's latest launch is more than just kibble. It's a calculated bet on the conscious consumer.

How DeeDee Wright-Ward’s rejection of ‘ambiguous multiculturalism’ built a toy empire and convinced Walmart that cultural authenticity is big business.

On Sept. 23, General Mills reports Q1 earnings, offering a first look at its battle against inflation and a critical test of its 'Accelerate' recovery plan.

Wisconsin Athletics' new partnership with Jägermeister isn't just about shots. It's a calculated move in the high-stakes game of college sports commercialization.

Innovation abounds, but getting on U.S. shelves is harder than ever. A dispatch from the Newtopia Now trade show reveals the operational gauntlet brands must run.

A 2024 law meant to protect youth from nicotine pouches has instead fueled a massive, unregulated market, leaving consumers and regulators in a bind.

CELSIUS's exclusive partnership with SoulCycle isn't just a brand collaboration; it's a strategic masterstroke to capture the lucrative premium fitness market.

HCCB's Top Employer award reveals a potent strategy: using advanced people practices as a competitive weapon in India's cutthroat FMCG market. Here's how.

NIQ's latest awards reveal a powerful truth: package redesigns aren't just cosmetic. They are a data-driven strategy boosting sales by 4% on average.

A new campaign in Newfoundland challenges federal rules, asking why quitting aids are harder to buy than cigarettes, and exposing a booming black market.

The beverage giant is investing heavily in barley, corn, and hops growers. Is it a strategic move to secure its supply chain or a new era for US agriculture?

A pet food giant's move into comic conventions is more than marketing; it's a forensic look at how corporations are mapping and monetizing niche communities.

Vita Pop's new deal with the PPA Tour is more than a sponsorship. It's a strategic collision of the functional beverage boom and America's fastest-growing sport.

Alter Eco's new 'Practical Magic 2' chocolate line is more than a movie tie-in. It's a strategic spell, blending nostalgia, ethics, and indulgence.