CPG & FMCG

As the CPG giant prepares its Q3 earnings report, its strategy of balancing cereal, pet food, and refrigerated goods is under the microscope.

With its new MLB All-Star jersey line, Corona signals a shift in sports marketing, moving beyond logos to weave its brand DNA directly into fan culture.

A father-daughter duo's personal fight against Lyme disease has culminated in a major retail deal, placing their chemical-free tool in Costco's aisles.

PuraVida Foods' massive expansion wasn't won with promotions. It was earned with performance. A deep dive into the strategy rewriting retail entry rules.

Lawn care giant O.M. Scott & Sons launches H2HOSE, a canned water inspired by backyard hoses. Is this a brilliant play on nostalgia or a brand extension too far?

JUNKLESS Foods and Livvy Dunne are teaming up for a unique NIL contest. We deconstruct how this initiative is more than marketing—it’s a tangible strategy for change.

Conagra Brands slashed its dividend by 50%, calling it a 'reset.' We dissect if this is a prudent move to fund growth or a red flag for investors.

Laird Superfood's CFO is stepping down after a period of major acquisitions. Is this a planned transition or a symptom of the company's growing pains?

As USANA preps its Q2 2026 results, all eyes are on its bold diversification. Can acquisitions Hiya and Rise Wellness offset legacy challenges?

IM8, co-founded by David Beckham, landed $1B in a novel deal. This is how AI and risk-aligned capital are creating a new blueprint for D2C success.

As vape and nicotine pouch sales soar, a new report reveals a hidden cost: a tidal wave of toxic waste signaling major regulatory and financial risks for the tobacco industry.

Discover how a strategic partnership between Better Than Bouillon and A-Sha Foods and an exclusive Costco launch are set to disrupt the instant ramen market.

As Velo sponsors Tomorrowland, we uncover a strategy to embed nicotine in youth culture, testing festival ethics and looming regulatory crackdowns.

A South Korean brand is challenging the laundry industry's opaque standards, betting that 'wellness' and full ingredient disclosure are the new premium.

Lawson Whiting's retirement triggers a CEO search at the spirits giant. His legacy of premiumization meets a sobering market for his successor.

How did a company once dogged by controversy land on TIME's prestigious 'Best Companies' list? The answer reveals the new calculus of corporate value.

Canadian brand Magic Scoop is selling a simplified wellness dream. But as gym supplements move to the mainstream, does the science and value hold up?

Gymkhana Fine Foods' Sprouts launch isn't just about sauces; it's a masterclass in scaling luxury and a key indicator for the premium CPG market.

An adult diaper company is hosting a Cubs game outing. The real story isn't the event, but a disruptive business model built on dignity and market failure.

From private label obscurity to a DTC contender, a 60-year-old cleaning brand is betting on sustainable tech and e-commerce to recapture the American home.