CPG & FMCG

Victory Marine's DGBH isn't just launching a drink. It's building an integrated 'BevTech' empire. Can its new 'dream team' make the model work?

Premier Protein's new Ultimate shake isn't just another product. It's a strategic countermove in the escalating war for the convenient nutrition market.

Beyond green claims, Bob's Red Mill's new report reveals a model where employee ownership drives real impact, from zero-waste factories to regenerative farms.

A groundbreaking study suggests habits form with a sudden 'switch,' not a slow grind. We explore how this insight is changing the way we think about everything from supplement regimens to personal wellness.

Kreatures of Habit's new creatine-infused DAILY BAR is hitting Sprouts shelves, signaling a major shift in the functional food landscape. This is big.

Beyond winter blues, summer's heat, activity, and travel habits are draining crucial B vitamins. We analyze the science and the booming market for solutions.

Yuka's expansion to Brazil and Mexico signals a major shift. For investors, it’s a key test of how consumer tech is forcing transparency on the CPG industry.

With Natalie Hagstrom at the helm, the wellness brand signals a strategic pivot. We decode what this CPG-heavy leadership means for its future growth.

How the Danish liquorice maker leveraged a private equity buyout and a cult-like fan base to deliver 19% growth amid a global cocoa crisis.

Primo Brands eliminates its COO role, hiring a PepsiCo veteran to lead a direct-to-consumer push. The move signals a major strategic pivot in the hydration wars.

Known for its athletic tape, KT is making a strategic leap into the crowded OTC pain relief aisle. Is this a brilliant brand extension or a risky bet?

As consumer brands face digital disruption and capital pressure, Rand & Co. hires a new MD, signaling a shift toward hands-on, operational investment.

Perrigo, the maker of all U.S. store brand formulas, just won "Baby Formula Maker of the Year," signaling a major shift in the infant nutrition landscape.

Bakeful's expansion at Target is more than a snack story. It's a masterclass in 'conscious indulgence' and the strategic innovation reshaping our grocery aisles.

A landmark deal in Las Vegas is creating the largest direct sourcing channel for Korean goods in the U.S., signaling a fundamental shift for retailers.

CHFA's new 'Greenhouse' program aims to launch Canada's next wellness stars. Is this structured ecosystem the key to sustainable growth in a booming market?

UK nutrition brand Science in Sport enters Japan, betting its scientific credibility and a hyper-localized strategy can win a discerning endurance market.

National Beverage Corp. wraps a massive special dividend in the American flag. Is it a financial masterstroke, a branding coup, or a new model for trust?

In a market rife with suspicion, a nicotine-free vape company is weaponizing data, publishing raw lab results—flaws and all. A look at the high-stakes strategy.

One coffee company is launching 52 new flavors in 52 weeks. It’s not just a record attempt; it’s a high-stakes test of a new business model for CPG.