CPG & FMCG

Lucy Goods built its name on alternative nicotine. Now, it's pivoting into the $100 billion energy market to bypass ad bans and tackle caffeine fatigue.

As youth nicotine pouch use skyrockets, multinational tobacco firms and retail giants are bypassing health officials to lobby the PMO for deregulation.

By ditching seed oils and legacy pricing, Michael Solomonov and Steven Cook have turned an $8 tub of hummus into a masterclass in CPG disruption.

Ferrero’s Wonka relaunch isn't just candy. It's a strategic blueprint for navigating regulatory headwinds and turning streaming IP into retail gold.

K-Era Fest isn't just a cultural celebration—it's a calculated B2B maneuver positioning Seattle as the new gateway for Korean commerce in the US.

Wuffes is leveraging proprietary egg yolk antibodies to challenge the kelp-dominated canine dental supplement market and drive major retail expansion.

Coca-Cola India's 2026 festive campaign reveals a masterclass in micro-logistics, cultural gamification, and navigating urban gridlock in Maharashtra.

As AI shopping assistants replace traditional search, brands are flying blind. A new investment aims to decode the algorithms controlling our digital carts.

A UK startup is challenging dental incumbents with a premium £19.99 triple-active toothpaste, backed by ex-Sensodyne scientists and dentist-shareholders.

As Bacardi moves its flagship festival to Dehradun, the strategic shift reveals how global alcohol brands are using experiential IPs to bypass strict ad laws.

As consolidation squeezes the U.S. alcohol distribution market, a Black-owned craft distillery is rewriting the playbook for premium scaling and hospitality.

Amid rising anxiety over 'forever chemicals' and micro-contaminants, PUR's new triple certification raises the stakes in the home water filtration market.

With a $1M funding round and a stunning 4,000-store rollout, Wizard Wellness is rewriting the startup playbook with its 'skincare for your nose' concept.

Iceberg Vodka asked what it means to be Canadian and got 250,000 answers. A deep dive into the masterclass strategy that redefined brand engagement.

With sales down and its dividend cut, The Campbell's Company's new leadership faces a critical test at the upcoming Barclays investor conference.

With profits doubling and a massive cash infusion, Mama's Creations is executing a masterclass in growth. But can its operational engine keep pace?

Mojo Energy Pouches' deal with Pro Pickleball isn't just a sponsorship; it's a masterclass in market disruption. Here's how it redefines the game.

Cabbacis is pitching its patented, very-low-nicotine hemp cigarettes to investors, betting its future on a proposed FDA rule to slash nicotine in tobacco.

Medici Brands just raised $250M, but the story isn't the money. It's the hidden tech platform, built on a proprietary fat substitute, that's upending CPG.

Luminize's 472% growth and 4th Inc. 5000 win highlight a new playbook for CPG brands navigating Amazon, Walmart, and the rise of TikTok Shop.