CPG & FMCG

Dwayne Johnson's PAPATUI launches a prestige cologne line at Target. With top perfumers and a $40 price, can it redefine men's luxury?

The beloved fermented pickle brand lands in Costco with its biggest jar yet, marking a major milestone for the booming gut health and functional food market.

The 'It's Always Sunny' creators' Four Walls whiskey partners with Jesse Bongiovi's Lily Pond Group, aiming to scale with celebrity power and cultural savvy.

A new partnership between biotech leader Debut and Amazonian expert Natura aims to revolutionize anti-aging skincare with AI-discovered ingredients.

Supergoop! founder Holly Thaggard's new venture, WaterOuai!, tackles chemical exposure with an innovative can designed for truly clean hydration.

ITG Brands acquires innovator Black Buffalo for $150M, diversifying beyond nicotine pouches to capture a new segment of smokeless alternative users.

Wyndham Clark's stunning win was just the start. See how CJ Group is turning a PGA TOUR event into a K-culture festival and a key part of its US strategy.

OREO and BTS are launching a hotteok-flavored cookie, but this is more than a snack. It’s a masterclass in cultural fusion and fan-powered marketing.

A surprise event for New Orleans mothers revealed a year-long secret investment. Here's how a new model of philanthropy is changing lives from the ground up.

The food giant's oversubscribed debt tender offer reveals a savvy move to manage its balance sheet. What does it mean for investors and the market?

Houston founder Dr. Bre Hayward is using her clinical expertise to redefine multicultural beauty with Baby Hair®, a brand built on scalp science and community.

Pan-Asian brand Mr Bing is turning up the heat with a new BBQ line built on chili crisp and gochujang, aiming to redefine the American grilling staple.

The electronics giant reports lower revenue and profit for FY2026, citing tariffs and global uncertainty, yet boosts margins and bets on innovation.

The Coffee Bean & Tea Leaf Singapore debuts 'Mixers,' a line of vibrant, non-alcoholic drinks designed for social media and a new generation of consumers.

A breakthrough NAMI microencapsulation tech ensures probiotics survive stomach acid, promising a new standard of health and wellness for cats and dogs.

Two iconic American brands partner to reclaim the spritz, blending Michigan cider and California bubbly for a new patriotic cocktail celebrating 250 years.

The brand that conquered Super Bowl advertising now tackles the World Cup with a huge campaign, facing a field of giants all vying for a piece of the action.

Founder Jamie Salter becomes Executive Chairman to hunt deals, while new CEO Matt Maddox is tasked with scaling the $38 billion global brand empire.

Consumer health giant Kenvue is partnering with Greyparrot, using AI to get real-world data on how its packaging behaves in recycling centers.

F1 star Sergio Pérez and Mexican lab Biofarma launch a new supplement line, betting on celebrity power, scientific claims, and a new CSR commitment.