Sporting Goods

Brooks Running reports its strongest quarter ever, outpacing rivals with explosive growth in China, innovative new shoes, and a strategic push beyond the track.

As the WNBA celebrates its 30th season, a new partnership with La Crema uncorks a lifestyle brand strategy that's changing the game for women's sports.

Skechers' new partnership with Birmingham Phoenix signals a revolution in cricket, fueled by private equity and a brand's bold play for sports dominance.

SXSW debuts its first Filmmakers Jacket, a plastic-free, plant-based creation by UNLESS, signaling a major shift in sustainable event merchandise.

KidSport's virtual MOVE430 challenge is back and bigger, asking Canadians to get active in April to combat the rising financial barriers in youth sports.

Caldwell's new smart app and launchers bring tournament-level sporting clays to any location, a strategic tech-forward play for American Outdoor Brands.

A new study reveals overwhelming demand for cooling fabrics as heat hurts performance. LifeLabs' new tech offers a 2°C solution for the golf market.

Under Armour appoints Kara Trent as CMO and Adam Peake as Americas President in a strategic bid to fix product merchandising and reignite growth in its key market.

Chip Wilson nominates three directors in a bid to remake Lululemon's board, criticizing its leadership and demanding a return to product innovation.