Sporting Goods

As the WNBA celebrates its 30th season, a new partnership with La Crema uncorks a lifestyle brand strategy that's changing the game for women's sports.

Skechers' new partnership with Birmingham Phoenix signals a revolution in cricket, fueled by private equity and a brand's bold play for sports dominance.

SXSW debuts its first Filmmakers Jacket, a plastic-free, plant-based creation by UNLESS, signaling a major shift in sustainable event merchandise.

KidSport's virtual MOVE430 challenge is back and bigger, asking Canadians to get active in April to combat the rising financial barriers in youth sports.

Carbon promotes prolific inventor Jason Rolland to CTO, signaling a strategic doubling-down on advanced materials to lead the next era of manufacturing.

As DICK'S Sporting Goods preps its Q4 report, all eyes are on the costly Foot Locker integration and whether its core business can offset the drag.

A new study reveals overwhelming demand for cooling fabrics as heat hurts performance. LifeLabs' new tech offers a 2°C solution for the golf market.

Under Armour appoints Kara Trent as CMO and Adam Peake as Americas President in a strategic bid to fix product merchandising and reignite growth in its key market.