Beauty & Personal Care

The American fragrance giant is betting big on Brazil's massive beauty market. We dive into the strategy, competition, and cultural nuances of this major global expansion.

A new deal between Goody, Wet Brush, and a youth softball league shows a shift in sponsorship—investing in athlete confidence, not just brand visibility.

How one primer's eczema-safe certification signals a major shift in the beauty industry, blending health advocacy with a pro-aging, multi-billion dollar strategy.

We-Vibe and Adam & Eve are taking sexual wellness on the road. It's more than a marketing stunt; it's a look at the future of experiential retail.

Beyond the shower puff: Cleanlogic's new line embeds skincare into bath tools. But its exclusive Ulta launch is a masterclass in strategic growth.

A new skincare brand by a 12-year-old athlete targets 'Active Skin,' swapping complex beauty trends for healthy habits, protection, and confidence.

Amazon’s biggest sale saw slower growth but revealed a seismic shift. For beauty brands, victory no longer belongs to the deepest discount but to those who master search.

The salon suite franchisor is launching its IMAGE Icons program, a savvy move to leverage top talent as a growth engine in a fiercely competitive market.

As consumer brands face digital disruption and capital pressure, Rand & Co. hires a new MD, signaling a shift toward hands-on, operational investment.

A landmark deal in Las Vegas is creating the largest direct sourcing channel for Korean goods in the U.S., signaling a fundamental shift for retailers.

As Genomma Lab prepares its Q2 2026 earnings call, investors are watching if its famed operational network can navigate a weak Mexican market and margin pressures.

A Navy veteran and marketing expert acquire a local med spa, signaling a new wave of entrepreneurship in Austin’s booming, and complex, wellness industry.

KAYALI's 'Boujee Kitty' wasn't planned in a boardroom but demanded by fans. Explore how a viral joke became the beauty industry's next big thing.

A new collaboration between beauty brand MONCLOS and lifestyle icon BALANSA isn't just a product launch; it's a signal of K-beauty's strategic pivot.

The Fragaby launch reveals a new playbook for the fragrance industry, where digital influencers and online chatter are now the most crucial ingredients.

Armaf launched 'Club De Nuit Intense Overdose,' but this is more than a new scent. It's a case study in evolving an icon and redefining accessible luxury.

Megan Thee Stallion's new unisex fragrance with Coty is more than a product launch; it's a masterclass in brand authenticity and market disruption.

Tech veteran Sora Lee takes the helm at JIYU, blending Korean skincare with longevity science. How her creator-led strategy aims to redefine the beauty industry.

Dove's partnership with Prime Video's 'Elle' is more than product placement. It's a masterclass in leveraging nostalgia and integrated streaming content.

Kao USA's recall of its premium Oribe shampoo over bacterial contamination reveals the hidden operational risks that can undermine even top-tier brands.