Beauty & Personal Care

As protective styling evolves from trend to cultural staple, a key retail partnership reveals deeper shifts in consumer behavior and corporate strategy.

As millions invest in orthodontics, a new class of smart devices is emerging to protect that investment. 7MAGIC's SonicPod Go signals a larger shift.

The beloved curl brand is expanding its territory with a new collection for all hair types. We analyze the strategy behind this ambitious, celebrity-backed move.

Regis Corp reports mixed FY26 results, but a deeper dive reveals a strategic turnaround. With operational gains and a key debt battle, is the salon giant set for growth?

Dr. Squatch and streamer IShowSpeed are hiding $1 million for fans to find. It's more than a stunt; it's a blueprint for the future of marketing to Gen Z.

Hailey Bieber's rhode is coming to Sephora Europe, but this is no mere celebrity launch. It's a calculated move in e.l.f. Beauty's billion-dollar strategy.

Ulike gathered Nobel laureates and wellness advocates in Boston to prove beauty doesn't have to hurt. Is its high-tech, gentle approach the future?

With a new Berlin office and a veteran scaler at the helm, Fresha is localizing its global AI playbook. Can it conquer Europe's lucrative beauty market?

The arrival of K-beauty brand Kaja at Target is more than a makeup launch; it's a case study in how global logistics and digital trends are rewiring our retail future.

A new K-beauty brand isn't just launching products; it's executing a calculated market invasion by blending cosmetic innovation with a regulated OTC drug.

Private equity firm TowerBrook backs founder-led Rael, signaling a major investment in the booming holistic cycle care market. What does this mean for conscious consumerism?

Vegan K-beauty brand AXIS-Y enters the lucrative GCC market, leveraging a strategic partnership and climate-focused ethos to capture a growing consumer base.

Angel Nutritech's AHH skincare packaging earns a Red Dot Award, blending yeast science with sustainable, functional design to build global brand trust.

THOME, a Korean beauty tech brand, lands in 580+ Sephora stores, signaling a major shift in the at-home skincare market with its clinic-grade ultrasound devices.

While many brands flood U.S. shelves, K-Beauty innovator Laka is crafting experiences. Inside their 'Color Record Bar' and the strategy rewriting market entry.

Sola Salons isn't just renting rooms; it's a tech-enabled platform for 21,000+ entrepreneurs. With a new COO, is this the final stage of the beauty industry's tech disruption?

The launch of Ice Spice's "In Ha Mood" is more than a fragrance. It's a calculated blueprint for brand revival in the age of social commerce.

While many firms poach top talent, Markwins Beauty Brands cultivates it. An inside look at how their strategy of promoting women from within is not just about culture, but a masterclass in building a corporate dynasty.

The consumer healthcare firm is betting big on hypochlorous acid. This isn't just a new product line; it's a strategic maneuver to redefine the aisles.

The beauty giant isn't just launching a new scent; it’s engineering a new category. The strategy behind the Intense Perfume Mist reveals a masterclass in community-led innovation.