Direct-to-Consumer

Backed by Maria Sharapova, new startup Amulet launches a science-first supplement aiming to optimize women's performance throughout their entire cycle.

The brand's dual Parents Magazine awards highlight its leadership in safety, meeting new CPSC rules and catering to the modern, eco-conscious parent.

Omaha Steaks' new Top Sirloin Filet promises filet mignon tenderness at a sirloin price, a claim backed by a first-of-its-kind USDA certification.

A Turkish home goods powerhouse arrives stateside, aiming to own the 'Turkish cotton' narrative that American retailers have only been borrowing.

A new service brings quiet, eco-friendly robotic lawnmowers to Toronto and Hamilton, promising to save homeowners time, money, and weekend headaches.

Aviator Nation's Paige Mycoskie and TOMS founder Blake Mycoskie launch a bracelet for mental wellness, evolving philanthropy from 'buy-one' to 'share one.'

Wellness brand RäFoods launches a new fund linking product sales to childhood literacy and nutrition, a bold move in corporate social responsibility.

A NYC-based fashion school for kids is franchising nationwide, tapping into a booming youth enrichment market with the help of franchise developer REP'M Group.

The luxury tea brand and Reese Witherspoon's lifestyle label collaborate on a new spring collection, blending Southern grace with global tea culture.

The direct-to-consumer brand hit a $100M run rate with natural supplements, attracting major investors. But do the scientific claims hold up?

Chipotle brings back its popular Burrito Vault game with a 'Double Protein' theme, offering over $2 million in prizes to tap into the high-protein trend.

Amidst a sea of single-function apps, CWILL's integrated AI platform for DTC brands promises to simplify operations and redefine the customer journey.

Iconic glove maker Nokona celebrates 100 years with a celebrity auction benefiting Special Olympics, blending American heritage with heartfelt philanthropy.

Two years in, Jennifer Sey's XX-XY Athletics has turned polarizing advocacy into millions in revenue, shaking up the sports apparel industry.

Frenchies Modern Nail Care names franchisee Kayla Bramlet its new Brand President, a strategic move betting on ground-level expertise to drive national growth.

Facing financial pressure, Sleep Number launches its biggest product overhaul in a decade, hoping simpler choices and new tech can win back customers.

The world's strongest coffee meets Hell's Kitchen's hero. See how this bold collaboration is brewing up more than just a morning cup of coffee.

Six industry veterans launch a new firm to shift creators from brand deals to owning their IP, signing stars like Sir John and Alycia Baumgardner.

Facing financial headwinds, Lulus is betting big on wholesale. Can new deals with Amazon and Victoria's Secret secure its future in fashion?

Food brands are no longer just for eating. Discover how they're conquering fashion and lifestyle, turning taste into a multi-billion dollar empire.