Direct-to-Consumer

Omaha Steaks' new Top Sirloin Filet promises filet mignon tenderness at a sirloin price, a claim backed by a first-of-its-kind USDA certification.

A Turkish home goods powerhouse arrives stateside, aiming to own the 'Turkish cotton' narrative that American retailers have only been borrowing.

A new service brings quiet, eco-friendly robotic lawnmowers to Toronto and Hamilton, promising to save homeowners time, money, and weekend headaches.

Aviator Nation's Paige Mycoskie and TOMS founder Blake Mycoskie launch a bracelet for mental wellness, evolving philanthropy from 'buy-one' to 'share one.'

Wellness brand RäFoods launches a new fund linking product sales to childhood literacy and nutrition, a bold move in corporate social responsibility.

A NYC-based fashion school for kids is franchising nationwide, tapping into a booming youth enrichment market with the help of franchise developer REP'M Group.

The luxury tea brand and Reese Witherspoon's lifestyle label collaborate on a new spring collection, blending Southern grace with global tea culture.

The direct-to-consumer brand hit a $100M run rate with natural supplements, attracting major investors. But do the scientific claims hold up?

Chipotle brings back its popular Burrito Vault game with a 'Double Protein' theme, offering over $2 million in prizes to tap into the high-protein trend.

Launched in 2025, Mellow hit $110M in sales in nine months by mastering TikTok. Now it aims to own the $300B sleep market, but can the product live up to the hype?

With a new President from the beauty world, mission-driven HealthyBaby is poised to expand its non-toxic empire beyond diapers into total early-life wellness.

Two years in, Jennifer Sey's XX-XY Athletics has turned polarizing advocacy into millions in revenue, shaking up the sports apparel industry.

Frenchies Modern Nail Care names franchisee Kayla Bramlet its new Brand President, a strategic move betting on ground-level expertise to drive national growth.

Facing financial pressure, Sleep Number launches its biggest product overhaul in a decade, hoping simpler choices and new tech can win back customers.

Facing financial headwinds, Lulus is betting big on wholesale. Can new deals with Amazon and Victoria's Secret secure its future in fashion?

Pilgrim’s 'Nani Ka Secret' campaign, with Rashmika Mandanna, blends tradition and K-beauty science, fueling its rapid rise in India's beauty market.

After a massive stock drop, ODDITY Tech signals confidence with an expanded $200M share buyback. Is it a sign of value or a maturing growth story?

A new brand is letting customers test a mattress for a full year, raising questions about whether a 100-night trial is truly long enough for consumers.

Perkins is turning its Pi Day promotion into a fundraiser for a viral macaque, but the story behind the monkey is more complex than just a cute video.

Forbes' 40th list reveals 3,428 billionaires worth a record $20.1T, as an AI market surge pushes Elon Musk's fortune to an unprecedented $839 billion.