Direct-to-Consumer

Utenos Trikotažas reports a loss, but a closer look reveals a strategic shift with soaring brand sales and export growth in a challenging market.

The iconic beauty brand released its 2026 sustainability report, but does it live up to the hype? A deep dive into the metrics behind the mission.

Skincare brand Valitic hit 2M customers, but the real story is how its e-commerce success provides the cash flow for parent Innocan Pharma's biotech ambitions.

Birkenstock's new stores in Boulder and West Palm Beach aren't just retail. They're a masterclass in a DTC strategy driving premiumisation and brand control.

With features typically found on e-bikes twice its price, ENGWE's E26 3.0 Pro eSUV is a strategic move to disrupt the premium mobility sector.

As BARK pivots from rapid growth to profitability, the appointment of a seasoned CPG finance chief signals a strategic shift toward operational maturity.

As rising costs squeeze e-commerce margins, a new performance-based service promises risk-free profit recovery by applying enterprise-level supply chain tactics.

The e-bike maker reports plunging revenues and a pivot to wholesale, but a history of faked safety certifications and fatal fires haunts its recovery plan.

A US nicotine pouch brand, backed by Tucker Carlson and Conor McGregor, invades Europe. We dissect the high-stakes strategy and regulatory storm ahead.

After a decade mastering durable floors, Flooret is diversifying into rugs. This isn't just a new product; it's a new blueprint for DTC resilience.

No sponsorship, no campaign, just a suit. How a small LA brand achieved what money can't buy on the world's biggest stage, and what it means for business.

Newcomer NUVÉE Skin Lab promises perfect skin via a selfie and AI. But as it enters a booming market, can its data-driven model win consumer trust and disrupt giants?

While others chase fleeting trends, EMERGE Commerce builds a durable portfolio. A deep dive into how its niche strategy is redefining success in e-commerce.

As Medifast reports Q2 earnings, all eyes are on its new Trilivy system and CEO. Can this strategic shift reverse financial headwinds? Investors await answers.

Spain's ANF Care™ is bringing 'frequency-coded' discs to America. But can a non-invasive patch truly tune our bodies, or is it just high-tech hope?

How a partnership between pet brand VETRESKA and F1 star Ollie Bearman is redefining pet ownership for a generation that lives life in the fast lane.

As USANA preps its Q2 2026 results, all eyes are on its bold diversification. Can acquisitions Hiya and Rise Wellness offset legacy challenges?

IM8, co-founded by David Beckham, landed $1B in a novel deal. This is how AI and risk-aligned capital are creating a new blueprint for D2C success.

How did a company once dogged by controversy land on TIME's prestigious 'Best Companies' list? The answer reveals the new calculus of corporate value.