Direct-to-Consumer

An adult diaper company is hosting a Cubs game outing. The real story isn't the event, but a disruptive business model built on dignity and market failure.

After a disastrous quarter, less-lethal tech firm Byrna Technologies is cutting operations, acquiring a rival, and betting its future on a major marketing blitz.

The wellness brand is leaving multi-level marketing behind for a new referral model. It’s a bold bet on authentic recommendations over recruitment.

Werner Bronkhorst's World Cup exhibition is more than art; it's a case study in leveraging digital fame and strategic timing for market dominance.

One coffee company is launching 52 new flavors in 52 weeks. It’s not just a record attempt; it’s a high-stakes test of a new business model for CPG.

A new matcha brand is rejecting the industry's most common quality claim. But is its focus on transparency and story enough to change how we shop for wellness?

A small Finnish firm is thriving by selling a simple antidote to screen fatigue: custom paint-by-numbers. Their success reveals a deep market need.

A new physician-founded sorbet packs 28g of collagen per pint, blurring the lines between indulgence and functional wellness. Is this the future of dessert?

Online eyewear giant Zenni Optical is leveraging its direct-to-consumer power with Zunscreen™, a new tech offering full-spectrum protection at a low cost.

A new custom rug showroom in Fairfax is more than just a store; it’s a look into the future of retail, where personalization, speed, and experience collide.

Conectiv's new MyLife Wellness line enters the crowded health market, but it's a desperate play by a parent company facing steep losses and 'going concern' warnings.

Wuffes, a top digital pet supplement brand, enters 1,300 PetSmart stores. This move signals a major shift in retail and the booming pet wellness market.

An award for a fluoride-free toothpaste isn't just about clean teeth. It's a signal of shifting parental demands and a brand's savvy strategy to grow.

A new foldable desk from MUSSO isn't just about saving space. It's a statement on design, sustainability, and the future of the hybrid home itself.

After facing a potential bond default, the German social commerce giant has completed a massive financial restructuring. Here’s how they did it and what it means.

As AI generates images in seconds, one company is betting on a 19th-century optical device to prove that the future of art is still in human hands.

Digitally native brand Shapermint is expanding into 1,600 more Walmart stores, a move that redefines retail strategy and brings inclusive shapewear to the masses.

Beyond a clever gadget, MIXAID's journey from a kitchen idea to Target's shelves reveals a modern playbook for product launches and strategic partnerships.

Viscosoft's third straight Wirecutter win isn't just about a product. It's a story of meticulous design, market savvy, and the booming sleep health economy.

Newcomer DAYLY is betting big that consumers will pay a premium for AM/PM toothpaste. We dissect the science, the strategy, and the $6.8T wellness trend.