Direct-to-Consumer

Avocado Green Mattress partners with Alabama's largest mattress retailer, Bedzzz Express, in a strategic move to expand access to certified organic sleep products.

The bedding brand has spent a decade mastering online sales. Its new celebrity-fueled campaign is a risky, but necessary, leap into the big leagues.

The custom rug disruptor just raised $20M. But its real power play lies in a new NYC HQ and key hires from Peloton, revealing a strategy to own the market.

Once a billion-dollar star, Goodfood Market Corp. now seeks a savior in a court-approved sale. A deep dive into the financial collapse and what comes next.

When a company replaced a teen's stolen medical wish, it was more than charity. It was a masterclass in brand strategy in the high-stakes e-mobility market.

Premium home brand Serena & Lily secures a major lending facility from Oxford Finance, signaling a strategic push to expand its physical Design Shops.

China's Heybike partners with the San Antonio Spurs in a landmark deal, using the NBA's global reach to accelerate its push into the competitive US e-bike market.

LightInTheBox secures $5.49M for an AI overhaul, with its CEO personally investing $1.09M. Is this the catalyst needed to thrive in a crowded market?

Samsonite's acquisition of Shay Mitchell's BÉIS isn't just about luggage; it's a masterclass in how heritage brands are buying digital savvy to navigate the future.

A new wellness brand is trading paychecks for equity, betting that turning athletes into co-owners is the key to conquering a crowded, lucrative industry.

An award for "DTC Company of the Year" is more than a trophy. It’s a signal of a seismic shift in how we feed our pets and who we trust to do it.

BODi posts a fourth straight profitable quarter, but with revenue and subscribers in freefall, is its dramatic cost-cutting a sign of health or stagnation?

With Jennifer Orlando at the helm, Juice Plus+ signals a new era, but can a new leader reshape a legacy brand in the complex direct selling landscape?

NATR's Q2 results show a firm investing heavily in its digital future, with soaring e-commerce sales and subscription growth offsetting currency and China woes.

Traeger's revenue is down 17%, but its new Lowe's deal and aggressive cost-cutting signal a bold, risky pivot. Is this the right recipe for growth?

Zinzino's 20% sales jump masks a complex global story. While it conquers the Americas, its European home turf is faltering. What does this reveal?

LA-based 7th Avenue is betting big on physical retail, opening a D.C. area showroom where customers can spill, sit, and reconfigure its famous sofas.

Youzey brings Europe's ion8 to the U.S. with an NBA partnership, a calculated move to merge sports fandom with the booming sustainable products trend.

The nationwide launch of an advanced probiotic at Costco isn't just a product rollout; it's a strategic coup in the multi-billion dollar wellness market.

The nationwide launch of Ritual's prenatal vitamin at Costco is more than a distribution win; it's a stress test for a new retail model based on clinical proof.