PT Motion Works Taps Outdoor Vet Jordan Judd as CEO in Strategic Longevity Push

SAN DIEGO, CA – September 30, 2026 — The business of living longer has officially moved from the fringes of health science into the mainstream consumer market, and fitness equipment manufacturers are racing to capitalize on the shift. In a move that signals a major strategic maturation, PT Motion Works, Inc.—the parent company behind active lifestyle brands GIBBON, ElliptiGO, and INDO Board—announced today the appointment of Jordan Judd as Chief Executive Officer.

Judd, a veteran of the outdoor and sporting goods industries, takes the helm as co-founder Bryan Pate transitions to the role of Executive Chairman. The leadership swap represents a textbook evolutionary step for a fast-growing private company: moving from a founder-led period of organic, scrappy expansion into a scaled, multi-brand platform strategy designed to dominate the booming functional fitness and healthy aging markets.

From Niche Pioneer to Corporate Platform

To understand the significance of Judd's appointment, one must look at the foundation Bryan Pate built over the last two decades. Pate co-founded ElliptiGO in 2005, officially pioneering the elliptical cycling industry with a commercial launch in 2010. For years, the company operated as a specialized, single-product-focused entity, famously utilizing Regulation Crowdfunding on platforms like StartEngine to raise capital directly from its passionate user base.

However, in recent years, the company transformed into a holding entity—PT Motion Works—and embarked on an aggressive consolidation strategy. The company expanded its balance training portfolio by introducing the GIBBON SlackBoard in 2022 and subsequently acquiring the category-defining INDO Board in 2025.

The multi-brand strategy has yielded explosive results. Fueled largely by the success of the GIBBON SlackBoard, PT Motion Works secured the #499 spot on the 2026 Inc. 5000 list, boasting a staggering three-year revenue growth rate of 691%.

“PT Motion Works has built a strong foundation of brands focused on enabling people to live as well as they can for as long as they can,” said Bryan Pate in a statement regarding the transition. “We see a huge opportunity to continue our growth trajectory and Jordan brings the leadership and industry expertise to help us capitalize on the opportunity ahead. His experience scaling businesses and driving operational performance, particularly in a multi-brand environment, will be invaluable as we continue to grow our brands and reach more people.”

By stepping into the Executive Chairman role, Pate will focus on supporting the company's expansion into new product categories, leaving the day-to-day operational scaling and global distribution strategy to an executive with a proven track record in corporate brand management.

The Outdoor Conglomerate Playbook

Jordan Judd arrives at PT Motion Works with a playbook forged in the upper echelons of multinational sporting goods conglomerates. He brings over 20 years of executive experience, most recently serving as President and General Manager of the Outdoor Performance division at Revelyst.

At Revelyst, Judd oversaw a sprawling portfolio of heritage outdoor brands, including Simms, Bushnell, Camp Chef, Stone Glacier, and Blackhawk. During his tenure, he was instrumental in consolidating the Outdoor Performance platform into a centralized innovation hub in Bozeman, Montana—a strategic move that drove profitability and streamlined product development across distinct consumer demographics. Prior to Revelyst, Judd held prominent leadership roles at the Finnish multinational Amer Sports, eventually serving as President of Salomon Americas.

Industry analysts note that bringing in an executive with Judd's pedigree indicates PT Motion Works is preparing for aggressive omnichannel expansion and international licensing. Managing a portfolio of distinct brands requires a delicate balance of centralized operational efficiency—shared supply chains, marketing infrastructure, and financial modeling—while maintaining the unique, authentic identity of each individual brand.

“I’ve spent my career working with brands and products that help people live healthy, active lives, and PT Motion Works is an exciting opportunity to take that mission further,” said Jordan Judd. “This company and its products truly make an impact in people’s lives by helping them to live better and perform better, longer. I’m excited to partner with the amazing team here to help build on the strength of these brands and bring their products to more people, in more markets and through more channels.”

Riding the Longevity Wave

The most compelling aspect of PT Motion Works' current trajectory is its strategic repositioning within the broader wellness economy. The global wellness market is currently valued at over $2 trillion annually, with the U.S. market alone accounting for $500 billion and growing at up to 10% each year.

Crucially, consumer priorities are shifting. A recent McKinsey Future of Wellness survey revealed that 60% of respondents consider healthy aging a "top" or "very important" priority. Furthermore, McKinsey Health Institute analysis suggests that addressing modifiable health risk factors could add 12 years to healthy life expectancy and generate a $16.4 trillion annual GDP uplift globally by 2050.

This demographic reality is transforming how fitness equipment is marketed and consumed. By 2030, one in six people worldwide will be over the age of 60. Products that were once viewed as action-sports novelties are now being recognized as essential tools for joint health, mobility, and fall prevention.

Take the INDO Board, for example. Founded in 1998 by professional surfer Hunter Joslin, it was originally designed as a dry-land training tool for board sports enthusiasts. Today, under the PT Motion Works umbrella, it is positioned alongside the GIBBON SlackBoard as a critical apparatus for functional balance training. Fitness programs for the 50-plus demographic heavily emphasize functional strength and stability as the primary drivers of independent, healthy aging.

Similarly, ElliptiGO's elliptical bicycles—which have sold over 40,000 units to date—offer a zero-impact cardiovascular workout that mimics running without the associated joint degradation. This makes the product highly attractive not just to injured athletes, but to an aging population looking to maintain high levels of cardiovascular fitness without risking orthopedic injury.

The Road Ahead for PT Motion Works

With functional fitness projected to grow into a $6.08 billion global market by 2034, PT Motion Works finds itself at the lucrative intersection of athletic performance and proactive healthcare. Health clubs, which currently hold nearly half of the functional fitness equipment market, represent a massive B2B expansion opportunity for the company's balance and mobility tools.

Judd’s immediate challenge will be translating the company's recent explosive growth into sustainable, long-term market share. This will likely involve expanding the company's international retail footprint, optimizing its direct-to-consumer digital channels, and potentially eyeing further acquisitions that fit the "move better, perform better" ethos.

As the fitness industry moves away from purely aesthetic goals and embraces holistic longevity, specialized equipment that bridges the gap between physical therapy and daily exercise is poised for unprecedented demand. By pairing a visionary founder's product portfolio with a veteran conglomerate executive's operational discipline, PT Motion Works is positioning itself not just to participate in the healthy aging boom, but to actively define it.