CPG & FMCG

Dove's partnership with Prime Video's 'Elle' is more than product placement. It's a masterclass in leveraging nostalgia and integrated streaming content.

The sale of Care Bears to Authentic Brands Group is more than a business deal. It's a masterclass in how private equity is mining nostalgia for profit.

With its third CEO in a year, Rocky Mountain Chocolate Factory bets on a familiar face. But as shares plunge, the move raises questions about the path to recovery.

As Coca-Cola preps its Q2 2026 earnings, investors look past revenue to clues on new strategies, sustainability progress, and global consumer health.

As families spend nearly $900 for the new school year, we unpack the economic signals and hidden PR strategies shaping America's second-largest shopping season.

Philip Morris International partners with Andrea Bocelli for a 'smoke-free' future. Is it a genuine transformation or a masterful act of reputation laundering?

A simple cookie dough recall from Bear Stewart reveals a deeper crisis in food supply chains. A packaging error is the cause, but the implications are far wider.

From Buc-ee's to cruise ships, a Florida sauce brand is rewriting the playbook on growth by pairing a clean-label philosophy with a relentless multi-channel push.

A new industry report claims nicotine pouches help smokers quit and touts superior online age checks. But with youth use rising, public health experts warn of a new crisis.

Wuffes, a top digital pet supplement brand, enters 1,300 PetSmart stores. This move signals a major shift in retail and the booming pet wellness market.

An award for a fluoride-free toothpaste isn't just about clean teeth. It's a signal of shifting parental demands and a brand's savvy strategy to grow.

The 2026 Baby Innovation Awards just named its top products. We dive deep to see what these winners reveal about the future of the baby care market.

My Better Batch's 400%+ growth and national retail rollout without VC funds offers a critical lesson for investors on the power of insurgent brands.

As the consumer goods giant prepares its Q2 report, investors will scrutinize if its high-growth brand acquisitions can offset inflation and tariff pressures.

M&M'S debut at the Tour de France isn't just a sponsorship; it's a strategic masterclass, leveraging a 50-year-old French factory for a global play.

GROWNSY's first major U.S. nonprofit partnership with Good+ Foundation does more than donate baby gear; it's a strategic move reshaping corporate responsibility.

A snack brand's four-month surge into 350 Target stores is more than a success story; it's a blueprint for the future of food, retail, and mission.

Coca-Cola and Baidu unveil a hyper-realistic AI avatar of a football icon for the World Cup, heralding a new era of 'always-on' celebrity marketing.

At 15, Egypt Dean, son of Alicia Keys and Swizz Beatz, parlayed Kendrick Lamar royalties into a seven-figure investment in Ballislife HYDRO.