Customer & Market Strategy

Fransmart appoints marketing expert Sara Schmillen, who will lead an all-women team to find and grow the next generation of powerhouse franchise brands.

From a world final in Bangkok to a Roblox championship, Beyblade X unveils a massive global expansion, blending real-world battles with virtual arenas.

The 2026 NAB Show tackles AI's industry takeover, the creator economy's explosive growth, and new challenges for storytellers in a transformed media world.

The new partnership between DoorDash and Foot Locker isn't just about shoes; it's a major leap in the evolution of on-demand retail. Here's what it means.

China's MRO giant ZKH Group returns to profitability, fueled by a surge in customers, AI automation, and an aggressive international expansion strategy.

A new network for consumer ads is launching in 30,000 clinics, offering brands a trusted space but raising new questions about ethics and data privacy.

A new prenatal vitamin tackles the 'choline gap,' a nutrient deficiency affecting 90% of pregnant women that is crucial for fetal brain development.

The celebrity-trusted hair adhesive GHOSTBOND lands on Walmart shelves nationwide, democratizing professional-grade wig application for millions.

The Boston-based insurer just won a major WSJ award. We unpack the data, the services, and the full story behind their meteoric rise in Massachusetts.

Ronna Marchello's appointment signals a strategic push by the community bank to deepen its roots and spur local growth in key New Jersey towns.

Guardian Recovery elevates marketing veteran DJ Prince to Chief Strategy Officer, signaling a new era of strategic growth and operational efficiency.

Shanghai's Hotel & Shop Plus 2026 prepares to unveil the future of hospitality, focusing on intelligent design, wellness, and sensory experiences.

A new strategic partnership gives 8,000+ independent agents at Empower Brokerage access to Aflac's product suite, signaling a major shift in sales strategy.

Five Berkshire Hathaway HomeServices agents make the LA Business Journal's Top 100 list, revealing the strategies needed to win in today's complex market.

With a new Chief Growth Officer and major investor backing, Guidelight Health is poised for aggressive expansion in the booming mental health care market.

Strong Q4 results and a leaner focus signal a potential turnaround for the powersports giant, but questions about cash flow remain for the road ahead.

Thorne released impressive consumer data for its supplements. But what do these studies really mean for consumers in a crowded, unregulated market?

After a strategic overhaul, Aegis Brands reports a stunning Q4 profit, with its St. Louis chain's double-digit sales growth validating its new focused strategy.

Designer Rebecca Minkoff launches her debut footwear line and a new RM Studio collection on QVC, deepening a strategic partnership in the live shopping space.

With its new FRESHPREY line, premium brand ORIJEN challenges fresh food incumbents, leveraging extreme marketing and a 'WholePrey' philosophy.