Customer & Market Strategy

Newly published research brings scientific rigor to the controversial kratom plant, influencing policy from the FDA to statehouses across the nation.

The U.S. services sector boomed in February, hitting its highest growth in years, but a split economy reveals both soaring industries and struggling sectors.

Industry veteran Louise Baker is named Managing Director of TricorBraun ANZ, a strategic move to unify recent acquisitions and drive growth in the region.

While 80% of its locations earned top marks from CARFAX, a deeper look at reviews reveals a divided customer experience for the automotive giant.

The new platform integrates generative AI, avatars, and hosting, promising to streamline video workflows. But can one tool truly replace a creator's stack?

LendingTree posts a record $319.7M Q4 driven by its insurance arm, yet an adjusted loss spooks investors. Can its AI-powered strategy win them back?

Amid consumer complaints of bait-and-switch pricing, U-Haul introduces a price guarantee, challenging competitors and signaling a shift in the market.

Mobile loyalty is vanishing. A new survey reveals how empowered consumers, Gen Z’s quest for autonomy, and new tech are reshaping the wireless industry.

After a 25-year era of global growth, Lansinoh appoints Julie Talbot to redefine parental support and scale a new, empathetic vision worldwide.

A new partnership between Tealium and Diabolocom signals a major industry shift, turning contact centers into AI-powered, real-time revenue drivers.

Logistics giant faces falling profits from weak ocean freight, but a diversification strategy and a massive new share buyback signal long-term confidence.

Life Time posts record 2025 earnings and a 230% Q4 profit surge, announcing a $500M share buyback and an aggressive expansion of its 'athletic country clubs'.

As corporate dentistry grows, one Ann Arbor practice's shift to woman-owned leadership highlights a demand for personalized, health-focused cosmetic care.

ConsumerAffairs crowned Credit Saint #1 in credit repair for 2026. We explore the methodology, the company's strategy, and what it means for consumers.

New data on leronlimab reveals striking long-term survival signals in heavily pretreated mTNBC patients, hinting at a new way to fight the disease.

Hair Cuttery Family of Brands is rolling out amika products in 500+ salons, a strategic move to meet demand for premium, inclusive haircare for all.

New research reveals how clinical trial design inflates the placebo effect, offering a key to solving the 90% failure rate for anxiety and depression drugs.

Lyft CFO Erin Brewer will address investors at the Bernstein TMT Forum, outlining the company's strategy for sustained profitability and future growth.

A new report reveals Americans face a $5 trillion annual bill burden, with essential costs consuming an alarming share of income and pushing families to the brink.

Climbing Entrepreneur's Franchise 500, this Verizon retailer reveals a model built on rapid growth, robust franchisee support, and deep community roots.