Customer & Market Strategy

Fox Corporation will double the government's $1,000 'Trump Account' deposit for employees' children, a move lauded as a benefit but also raising questions.

Specialist provider Kinsta dethroned 1,460 rivals to win G2's top web hosting award, signaling a major shift in what users value most: performance and people.

As a new report reveals staggering caregiver burnout, a new partnership offers micro-mindfulness tools. But is it enough to stem this silent epidemic?

Online health giant Inspire splits its diabetes community, creating dedicated Type 1 and Type 2 groups to offer hyper-specialized support for patients.

A new index reveals a troubling disconnect: Americans are saving, but remain dangerously unprepared for financial shocks. Here’s why participation isn't enough.

New research reveals near-universal AI use among marketers, but finds consumers prioritize content quality over disclosure, elevating the need for human oversight.

Neurotech leader BrainsWay adjusts its share structure in a move to enhance liquidity, clarify valuation, and attract a broader base of global investors.

A new end-to-end marketing platform uses massive data and AI to help home builders pinpoint in-market buyers and navigate a complex, shifting market.

Dowinx is pushing user-driven design and certified tech in its gaming chairs. But do these promises hold up under the pressure of long-term use?

A new $1,000 grant from entrepreneur Stuart Piltch isn't just about money; it's about instilling a customer-first mindset in the next generation of leaders.

With 15 'Best Bank' awards fueled by client feedback and record SBA lending, Huntington Bank demonstrates a winning formula for business banking success.

The pet insurance giant swung to a major profit in 2025, but a closer look reveals a complex strategy of focused growth and rising acquisition costs.

The executive compensation firm appoints a new leader with a PE-backed growth record, signaling a strategic push into technology and expanded services.

Steps from LA's biggest venues, The Anthem Hotel is redefining event stays with themed suites and fan-centric events that blur the line between hotel and arena.

BeneCard PBF wins a prestigious third consecutive customer service award, but a deeper look reveals a complex story behind the celebrated metrics.

Maureen Keough takes the helm at Solstice Environmental, bringing diverse tech and energy expertise to steer the firm through a new era of strategic growth.

A new partnership brings nutrient-packed mac & cheese to youth baseball, signaling a major shift in how sports platforms fuel their young athletes.

From Millennial micro-cruises to Boomer bucket lists, a new report reveals the deep generational divides reshaping the future of travel and tourism.

A celebrated university chancellor joins a key strategic firm, a move that highlights a major shift in how higher education is tackling its biggest crises.

As household budgets tighten, consumers are canceling streaming services over cost, not content. Can ad-supported tiers save the day or will they alienate users?