CPG & FMCG

Beyond logos, a luxury tequila brand rewrote the sponsorship playbook at WEF with deep integration, driving measurable consumption and capturing an elite world.

A new B2B platform has launched in Bangkok, aiming to consolidate Southeast Asia's fragmented but rapidly growing private label industry.

The maker of SUPERPRETZEL and ICEE maintains its shareholder payout, offering a competitive yield as it navigates market pressures and transformation.

A 20-year partnership has delivered $24M in free dental care by turning sports stadiums into clinics for underserved children. Here's how it works.

A new study finds girls know more about skincare than periods. P&G's new initiative aims to change that by making menstrual health as normal as a daily routine.

A surge in counterfeit eye supplements online poses serious health risks. Learn how to spot the fakes and protect your vision and your wallet.

Over half of Canadian menstruators lack confidence in public washrooms, a new report shows, highlighting a systemic failure in infrastructure and policy.

Dwayne Johnson's PAPATUI launches a prestige cologne line at Target. With top perfumers and a $40 price, can it redefine men's luxury?

The beloved fermented pickle brand lands in Costco with its biggest jar yet, marking a major milestone for the booming gut health and functional food market.

The 'It's Always Sunny' creators' Four Walls whiskey partners with Jesse Bongiovi's Lily Pond Group, aiming to scale with celebrity power and cultural savvy.

A new partnership between biotech leader Debut and Amazonian expert Natura aims to revolutionize anti-aging skincare with AI-discovered ingredients.

Supergoop! founder Holly Thaggard's new venture, WaterOuai!, tackles chemical exposure with an innovative can designed for truly clean hydration.

ITG Brands acquires innovator Black Buffalo for $150M, diversifying beyond nicotine pouches to capture a new segment of smokeless alternative users.

Wyndham Clark's stunning win was just the start. See how CJ Group is turning a PGA TOUR event into a K-culture festival and a key part of its US strategy.

OREO and BTS are launching a hotteok-flavored cookie, but this is more than a snack. It’s a masterclass in cultural fusion and fan-powered marketing.

A surprise event for New Orleans mothers revealed a year-long secret investment. Here's how a new model of philanthropy is changing lives from the ground up.

The food giant's oversubscribed debt tender offer reveals a savvy move to manage its balance sheet. What does it mean for investors and the market?

Houston founder Dr. Bre Hayward is using her clinical expertise to redefine multicultural beauty with Baby Hair®, a brand built on scalp science and community.

Pan-Asian brand Mr Bing is turning up the heat with a new BBQ line built on chili crisp and gochujang, aiming to redefine the American grilling staple.

The electronics giant reports lower revenue and profit for FY2026, citing tariffs and global uncertainty, yet boosts margins and bets on innovation.