CPG & FMCG

A new report reveals a paradox in affiliate marketing: clicks are rising while sales fall. The culprit? A broken model. The solution? Quality over quantity.

A $3.1B company's partnership with a local wildlife center is more than charity; it's a blueprint for how corporations are embedding social value into their strategy.

The men's supplement industry is shifting from pure performance to holistic vitality. A new launch reveals the economic and scientific forces driving this change.

The natural meat leader launches seven new products, from shredded chicken to beef bacon, tackling the modern dilemma: the need for speed versus ethical eating.

A new partnership brings Care Bears plush back to shelves. Beyond nostalgia, it's a calculated move in the booming $13B+ toy market. Here's the inside story.

New data reveals most Americans are less hydrated than they think. One company is turning this public health gap into a massive business opportunity.

Illicit tobacco costs the EU billions, and a new report from Philip Morris International blames bad policy. But a closer look reveals a story of shifting criminal tactics and a corporate giant shaping the narrative to its own advantage.

JohnsByrne's new sustainability report reveals impressive green metrics, but what does it mean for the luxury market? We explore how innovation is solving the premium paradox.

The brand sold out its new high-protein frozen dessert in under 30 minutes. Here's the strategy, technology, and market forces behind the viral launch.

A call for research on vaccine side effects exposes a deeper crisis: the collapse of public trust in science. Can rigorous data heal a polarized nation?

By uniting 250 years of heritage, Bradford Labs is not just rebranding. It's building a one-stop-shop to solve the biggest headaches for modern brands.

With a $20M investment and a Jolly Rancher partnership, Ryl Tea is leading a 'Modern Tea' movement, challenging legacy brands by catering to a new generation.

A new partnership between Volpi Foods and Blaze Pizza signals a major shift, as ethical sourcing and artisanal quality become key drivers in fast-casual dining.

We trust our refrigerators to keep food fresh, but their dry air costs the average family $1,600 in wasted produce. A new technology aims to fix this.

Shake Shack's lowered guidance reveals a consumer trading down from premium burgers, a worrying sign for the entire fast-casual industry's health.

The 'better-for-you' brand is betting on a booming peanut butter market with its first non-chocolate snack, a strategic move backed by deep market data.

A new study on couples' supplements shows impressive well-being gains, but a closer look at the methodology reveals a gap between marketing and hard science.

From complex logistics to a digitally-fueled collectible craze, McDonald's is deploying a high-tech playbook to dominate the FIFA World Cup 26™.

A heritage brand's new crackers reveal a masterclass in product innovation, using consumer data and strategic retail partnerships to conquer the snack aisle.

A Red Dot award is just the start. Dreame Technology is leveraging deep R&D and strategic launches to challenge the global smart home appliance market.