Customer Loyalty

A jersey patch is just the beginning. RBC's multi-year pact with the Canucks is a masterclass in modern marketing, blending high-stakes branding with fan loyalty.

A new report reveals a startling gap: consumers are ready for AI-driven loyalty, but brands are clinging to outdated assumptions about rewards and recognition.

As the nation’s largest consumer auto leasing company marks a half-century, its 12-year award streak reveals a model built on relationships, not transactions.

eDreams ODIGEO's Prime is seeing record adoption in Mexico and Argentina, signaling a systemic shift in how we buy travel and a new frontier for the subscription economy.

As banks retreat, DFCU Financial expands its physical footprint, armed with a half-billion-dollar member reward program. This is a bold bet on community.

A new model called 'Guest Experience Architecture' and its enabling platform, Artuzan, aim to shift luxury hospitality from transactions to lasting relationships.

With $75.6B in billings, Omnicom is now the undisputed giant. But can it turn sheer size into real value for clients and avoid a culture clash?

Beyond discounts, insurance bundling signals a shift in consumer strategy. But is it always the best deal? We explore the trend and the new media models promoting it.

MarketTime's new CRO isn't just a leadership change; it’s a strategic bet on integrated growth. We explore how this move reflects a major industry shift.

The K-beauty giant's massive Amazon sale is more than just discounts; it's a strategic play to launch products, capture new markets, and solidify its e-commerce dominance.

The 2026 StreamTV Awards reveal a shift toward advanced ad tech, strategic partnerships, and user-centric design, with Roku and Xumo dominating key categories.

A new integration embeds AI-powered messaging into Zoho CRM, signaling a major strategic play in the convergence of CPaaS and enterprise software.

A new study finds CMOs are sacrificing long-term brand health for short-term metrics to gain influence, a dangerous trade-off in the AI era.

Beyond compliance, companies are discovering that direct video for Deaf customers isn't just inclusive—it's a powerful driver of efficiency and growth.

Javelin's latest scorecard names Carefull a leader in user experience, signaling a market shift where intuitive design is now a key defense against fraud.

Southwest and ABCmouse's new deal is more than just kid-friendly content. It's a sharp strategy to win families and a new frontier for ed-tech.

As Forrester opens nominations for its 2026 EMEA B2B awards, the focus sharpens on 'Return on Integration'—a mandate for survival and growth in a complex market.

LPL Financial's May report reveals more than market gains; it shows a strategic pivot to advisory services that is reshaping wealth management.

WestJet's new deal with Tool Shed Brewing isn't just about beer. It's a masterclass in local sourcing, customer experience, and strategic brand alignment.

Suntex Marinas is bundling boat insurance into its services. It’s a strategic move to deepen customer loyalty and could force the entire marine industry to adapt.