Brand Strategy

Ninety percent of firms have increased AI marketing investment, yet a new report reveals only 12% can prove it works. This is the story of a growing crisis.

T. Rowe Price's latest podcast challenges the cult of short-term gains, arguing that true investment skill lies in process, self-awareness, and discipline.

A shocking report reveals AI engines prefer Reddit over The Wall Street Journal, forcing a radical rethink of how brands build trust and what we call truth.

A new startup is betting on material science and sophisticated design to redefine soccer apparel, challenging the era of the loud, mass-market fan jersey.

Beyond a simple clothing line, the new Jeep and vineyard vines collaboration is a masterclass in leveraging heritage and patriotism for modern market dominance.

A new lifestyle brand, XOXO Far From Home, is betting its vibrant Butterfly Latte can do more than quench thirst—it aims to build a community in a crowded market.

Boston Consulting Group is committing half a billion dollars to AI for social good. But this is more than philanthropy; it's a strategic play to redefine influence.

Fairplay's new user verification signals a market-wide shift. As India's stringent new rules take hold, compliance is becoming a key strategic asset.

A new report reveals a paradox in affiliate marketing: clicks are rising while sales fall. The culprit? A broken model. The solution? Quality over quantity.

After production delays and quality recalls plagued its Brawley EV, Vanderhall is betting on a high-touch support program to win back its earliest adopters.

The creative sector adds $1.2T to the U.S. economy, yet 80% of Americans feel its careers are undervalued. A new survey reveals the crisis and a public model for a fix.

LoanCare's new CoreSync uses 'headless' APIs to embed servicing into a lender's own app, aiming to end the era of clunky, third-party redirects.

A Maine edibles brand is launching nationwide, but the real story is its strategic navigation of legal gray areas and its debut at the Food & Wine Classic.

TPH Academy's new Chief Growth Officer isn't just a new hire; he's a signal of intent. Steve Sanders brings a playbook for scaling that could reshape the market.

Swiss brand NIANCE is moving beyond creams to build a global ecosystem of longevity clinics. It's a high-stakes bet on science in a trillion-dollar market.

New data reveals most Americans are less hydrated than they think. One company is turning this public health gap into a massive business opportunity.

JohnsByrne's new sustainability report reveals impressive green metrics, but what does it mean for the luxury market? We explore how innovation is solving the premium paradox.

While others debate AI's future, CEO Eric Vaughan brings a radical playbook of M&A and cultural overhaul to the main stage, proving enterprise AI is here.

Formerly Joist AI, Kantiv's rebrand signals a major shift in AEC marketing tech, moving past proposal automation to unlock true institutional knowledge.

A Las Vegas indie theater offers free tickets for canceled streaming and AI subs. Patrick Walker analyzes the 'Stream Strike' as a new front in the war for our attention.