Brand Strategy

A new partnership sees GoPro cameras become essential training instruments at a top motorcycle school, signaling a strategic shift for the action camera giant.

With a new CEO and 27 new schools on the books, Primrose is aggressively expanding. But can its proven model for quality education scale at this pace?

Synchrony's dual #1 workplace awards aren't just accolades; they're a case study in blending trust, tech, and strategic presence. Here's the real story.

A new report reveals employees are out-learning their companies, while managers struggle to predict the future. Work is changing faster than we can adapt.

A new partnership is challenging the supplement status quo with a creatine product that targets brain energy, not just brawn, for a new era in women's health.

As most AI projects fail to deliver ROI, Contentstack bets on a new architecture. Its Agentic Experience Platform aims to fix the broken foundations of AI.

ROMCO's fifth top dealer award isn't just about sales. It's a masterclass in building competitive resilience through integrated equipment platforms.

New research reveals Indigenous-led projects are not just a social good, but a critical economic engine for Canada's energy transition and resource economy.

A German vitamin brand just hit 18M YouTube views. We analyze the audacious strategy to turn gummies into a global entertainment empire using AI.

Helsinki leverages its iconic Aalto architecture to redefine urban living, blending heritage with modern business strategy through exhibitions and a UNESCO bid.

Eikon Therapeutics adds a consumer goods giant to its board, a move signaling a strategic pivot from pure science to global commercialization.

With its new CryoTherm Palm, Therabody bets on thermoregulation to boost athletic power. We analyze the science, the strategy, and what it means for the future of wellness tech.

Following its acquisition by Pearl Street Equity, Famous Brands brings in Richard Screnci to apply his QSR playbook to the iconic dessert franchises.

Japanese apparel innovator Classico is bringing Pikachu to patient care, launching its hit Pokémon scrubs across Asia to transform the medical uniform.

A new ranking names the 100 people controlling AI's answers. But beyond the list lies a deeper story about a fundamental shift in power and influence.

Skeeter's new FXE bass boat is more than a product launch; it's a calculated play in manufacturing precision and market strategy amid shifting economic tides.

Canada's new 'AI for All' strategy bets billions on sovereign compute and closing its adoption gap. Can this ambitious plan build a uniquely Canadian AI future?

A new book by a space-shuttle-scientist-turned-ecologist reveals the complex systems that make Tampa Bay a resilient asset and a modern cautionary tale.

ALLSWIFIT's new Stedi Collection challenges the 'soft is best' mantra, betting that true all-day comfort comes from biomechanical support, not just cushioning.

As AI reshapes the market, Culturati Research’s new study bets on a hybrid model, combining machine learning with human expertise to navigate a fragmented world.