Brand Strategy

With a 200-location goal, Spavia brings in former CorePower Yoga COO Heather Holland to lead operations and expand its spa and recovery concepts.

A new study on couples' supplements shows impressive well-being gains, but a closer look at the methodology reveals a gap between marketing and hard science.

The 'better-for-you' brand is betting on a booming peanut butter market with its first non-chocolate snack, a strategic move backed by deep market data.

A new partnership is democratizing science for wellness brands, making it faster and cheaper to prove their final products work and earn customer trust.

From complex logistics to a digitally-fueled collectible craze, McDonald's is deploying a high-tech playbook to dominate the FIFA World Cup 26™.

Hannah Cranston Media's spot on Inc.'s Best Workplaces list is more than an HR win. It's a masterclass in turning employee-first policies into a powerful commercial advantage.

A 27-year-old Armenian entrepreneur makes history at Forbes China's summit, blending ancient craftsmanship with modern ambition to navigate the new world of luxury.

A pioneer in professional chemical peels, PCA SKIN is strategically expanding its legacy into the booming at-home market. Their new Triple Exfoliation Peel Pads exemplify operational innovation, offering clinic-grade results and barrier support for the discerning consumer.

As Genesis Magma Racing debuts at the 24 Hours of Le Mans, its striking new livery is more than just paint—it's a statement of Korean cultural identity.

From TikTok fame to a global stage, K-beauty brand Anua taps Kendall Jenner to lead its worldwide expansion. Here's what it means for the industry.

Forget the old rules. France's Côtes du Rhône region is leading a movement to redefine summer sipping by chilling its reds, a trend shaking up the market.

The American Bakers Association launches a major campaign to rebrand its image, highlighting its massive economic footprint and a quiet revolution in its ingredients.

A new report reveals a seismic shift in B2B software procurement, where AI search visibility now trumps market share, forcing industry giants to rethink their strategies or risk becoming invisible.

The world's leading cognac maker launches a new ready-to-serve line, aiming to capture a new generation of drinkers with its 'Henny Season' campaign.

Boston Pizza is swapping scones for wings with its 'High Tea for Dads,' tapping into a major shift toward experiential dining for modern families.

Pacsun drops an exclusive Governors Ball collection, but its real play is a deep dive into experiential marketing, youth culture, and community support.

Beyond logos, a luxury tequila brand rewrote the sponsorship playbook at WEF with deep integration, driving measurable consumption and capturing an elite world.

Lifestyle brand GOAT USA is flying commuters to the Hamptons. We unpack the strategy behind the stunt and what it means for modern marketing.

A one-night-only pop-up with a star chef and a golf legend redefines luxury hospitality during the U.S. Open week at Shinnecock Hills.

The smoothie giant's new partnership with the Loco Beach Coconuts signals a major shift in sports marketing toward entertainment-first, viral sensations.