Direct-to-Consumer

A NYC-based fashion school for kids is franchising nationwide, tapping into a booming youth enrichment market with the help of franchise developer REP'M Group.

The luxury tea brand and Reese Witherspoon's lifestyle label collaborate on a new spring collection, blending Southern grace with global tea culture.

The direct-to-consumer brand hit a $100M run rate with natural supplements, attracting major investors. But do the scientific claims hold up?

Chipotle brings back its popular Burrito Vault game with a 'Double Protein' theme, offering over $2 million in prizes to tap into the high-protein trend.

Amidst a sea of single-function apps, CWILL's integrated AI platform for DTC brands promises to simplify operations and redefine the customer journey.

Iconic glove maker Nokona celebrates 100 years with a celebrity auction benefiting Special Olympics, blending American heritage with heartfelt philanthropy.

Two years in, Jennifer Sey's XX-XY Athletics has turned polarizing advocacy into millions in revenue, shaking up the sports apparel industry.

Frenchies Modern Nail Care names franchisee Kayla Bramlet its new Brand President, a strategic move betting on ground-level expertise to drive national growth.

Facing financial pressure, Sleep Number launches its biggest product overhaul in a decade, hoping simpler choices and new tech can win back customers.

The world's strongest coffee meets Hell's Kitchen's hero. See how this bold collaboration is brewing up more than just a morning cup of coffee.

Six industry veterans launch a new firm to shift creators from brand deals to owning their IP, signing stars like Sir John and Alycia Baumgardner.

Facing financial headwinds, Lulus is betting big on wholesale. Can new deals with Amazon and Victoria's Secret secure its future in fashion?

Food brands are no longer just for eating. Discover how they're conquering fashion and lifestyle, turning taste into a multi-billion dollar empire.

Pilgrim’s 'Nani Ka Secret' campaign, with Rashmika Mandanna, blends tradition and K-beauty science, fueling its rapid rise in India's beauty market.

After a massive stock drop, ODDITY Tech signals confidence with an expanded $200M share buyback. Is it a sign of value or a maturing growth story?

A new brand is letting customers test a mattress for a full year, raising questions about whether a 100-night trial is truly long enough for consumers.

As the oral stimulant pouch market booms, Doseology Sciences Inc. uplists to the OTCQB to capture U.S. investors and a new wave of consumers.

With a new chairman at the helm, NATSO's 2026 board is set to navigate the complex challenges of EV charging, new regulations, and evolving customer demands.

An investigation into the popular SleepZee anti-snoring mouthpiece reveals a chasm between its 'clinically proven' marketing and its restrictive legal terms.

The outdoor gear company reports lower 2025 sales and a net loss but achieves adjusted profit and a debt-free balance sheet on its path to transformation.