Direct-to-Consumer

e.l.f. Beauty, a titan of viral cosmetics, is entering the haircare chat. This is more than a new product; it's a test of its disruptive model.

PAVS's stock soars over 100% despite a dilutive $10M offering. A look into how a potential activewear acquisition is rewriting the narrative for this company.

The all-inclusive giant is replacing its 18-year-old rewards program with the 'Island Insiders Club,' a strategic pivot from transactions to experiences.

Factor's partnership with IRONMAN isn't just a sponsorship; it's a calculated move to conquer the performance nutrition market. Here's the economic strategy behind the deal.

A small-town medical spa is investing in cutting-edge tech for body, bladder, and brain. Is this the future of healthcare or a high-stakes gamble?

How a bootstrapped apparel brand that hit $150M in revenue chose a new kind of investor: a fund where 250+ elite athletes are partners, not just faces.

With air quality plummeting, a new wellness market is booming. We investigate the science and business behind lung health supplements for wildfire season.

James Avery’s new retail concept is a blueprint for the future of brick-and-mortar, proving that experience, not just e-commerce, is key to survival.

With new drinks, TaylorMade merch, and John Daly, Dunkin's golf campaign is a lesson in modern branding. It's about selling an identity, not just a product.

Beyond the hype, a new report reveals a 4.8% CAGR for sports merchandise. The real story is the operational pivot to digital-first supply chains.

Amid widening losses and a squeezed consumer, the children's retailer is monetizing assets and cutting deep into its supply chain. A new team bets on it being enough.

Shake Shack appoints retail veteran Christiane Pendarvis, signaling a strategic pivot to digital commerce and omnichannel growth to fuel its next expansion phase.

With a new CMO, Get A Drip is capitalizing on the longevity trend. But as it expands, it faces questions on scientific rigor and regulatory oversight.

With a $20M Series A led by L Catterton, Dr. Muneeb Shah's REMEDY is disrupting skincare. Here's how accessible science is winning over consumers.

Herbs, Etc. just won Superfood of the Year. We explore how a legacy brand uses 57 years of integrity to innovate and thrive in today's crowded market.

Bee You Organics' recent award is more than a win for a small brand. It's a signal that the CPG landscape is being reshaped by waterless innovation.

The discount giant posts stellar domestic growth, fueling shareholder returns and a complex international expansion with mixed results from Australia to Mexico.

SilkSilky's OEKO-TEX® certification isn't just about safety; it's a strategic play to build a competitive moat of verifiable trust in the booming wellness market.

Cymbiotika just named co-founder Durana Elmi its creative and experiential chief. It’s more than a title—it’s a blueprint for the future of wellness.

A new deal between L’Oréal and GXO isn't just about logistics. It’s a blueprint for the future of retail, sustainability, and regional economic growth.