Direct-to-Consumer

Amid industry headwinds, Trinity Health invests $2.9B in community health, pioneering a 'care dividend' to tackle housing, food, and access to care.

LifeVantage heads to the ICR Conference to woo investors. Can its cellular health science overcome market headwinds and a volatile direct selling landscape?

SBA head Kelly Loeffler gives her 2025 pay to charity, a move that mixes disaster relief with support for controversial political group Turning Point USA.

HEYTEA's first global launch with POP MART's Twinkle Twinkle reveals a sophisticated strategy for world domination, one cup of new-style tea at a time.

Shaklee's Pomifera brand hires Christina Maniscalco, an expert from Beautycounter and Crunchi, to redefine its direct sales strategy and partner support.

The sustainable materials firm saw net income jump 60% after a planned shutdown created a record backlog, setting the stage for a strong Q3.

Beyond the runway hype, AI is now a core driver of commerce. But does it level the playing field or just raise the stakes for everyone involved?

A key industry award for tech partner CI&T reveals how AI and data are the new foundations of high-end retail. Who is building the future of luxury?

One brand’s strategy of selling low-wattage blankets on Amazon reveals a blueprint for success in an era of high energy costs and anxious consumers.

Beyond sugar and spice, America's historic hotels are using elaborate gingerbread displays as a calculated investment in brand equity and holiday revenue.

Beyond philanthropy, KinderCare's alumni scholarship is a strategic investment in its brand, building a human capital pipeline from the ground up.

As holiday travel chaos looms, one luggage brand is offering free bags to travelers with lost luggage. Is it a marketing masterstroke or a logistical nightmare?

A California fragrance brand conquered Korea and now targets the U.S. We dissect the data-driven strategy and AI's quiet role in its rapid rise.

After explosive growth under private equity, hunting apparel giant KUIU is sold to a new conservation-minded ownership group. What's next for the brand?

The off-price giant is ditching traditional ads for a superfan bus tour. We analyze why this experiential move signals a major shift in retail marketing.

An award-winning conservation group is turning holiday shopping into a revenue stream for reef restoration. Is this the future of environmental funding?

A new brand enters the eco-friendly cleaning market, betting that PhD-backed science can finally solve the consumer trust gap and prove 'green' can be powerful.