Direct-to-Consumer

77% of Americans take supplements, but most are wasted. A new company claims its science can deliver nutrients up to 149x more effectively.

The iconic brand pairs a 60s jingle with a modern star and a spicy new product, betting on market trends to reel in a new generation of snackers.

Name Bubbles and Start Early partner to provide financial aid and practical tools, showing how small solutions can address big challenges in early education.

FirmTech is taking its AI-powered sexual wellness wearables worldwide, betting on data to revolutionize men's health. But can it navigate global privacy hurdles?

Amid industry headwinds, Trinity Health invests $2.9B in community health, pioneering a 'care dividend' to tackle housing, food, and access to care.

LifeVantage heads to the ICR Conference to woo investors. Can its cellular health science overcome market headwinds and a volatile direct selling landscape?

SBA head Kelly Loeffler gives her 2025 pay to charity, a move that mixes disaster relief with support for controversial political group Turning Point USA.

HEYTEA's first global launch with POP MART's Twinkle Twinkle reveals a sophisticated strategy for world domination, one cup of new-style tea at a time.

Shaklee's Pomifera brand hires Christina Maniscalco, an expert from Beautycounter and Crunchi, to redefine its direct sales strategy and partner support.

The sustainable materials firm saw net income jump 60% after a planned shutdown created a record backlog, setting the stage for a strong Q3.

Beyond the runway hype, AI is now a core driver of commerce. But does it level the playing field or just raise the stakes for everyone involved?

A key industry award for tech partner CI&T reveals how AI and data are the new foundations of high-end retail. Who is building the future of luxury?

One brand’s strategy of selling low-wattage blankets on Amazon reveals a blueprint for success in an era of high energy costs and anxious consumers.

Beyond sugar and spice, America's historic hotels are using elaborate gingerbread displays as a calculated investment in brand equity and holiday revenue.

Beyond philanthropy, KinderCare's alumni scholarship is a strategic investment in its brand, building a human capital pipeline from the ground up.

As holiday travel chaos looms, one luggage brand is offering free bags to travelers with lost luggage. Is it a marketing masterstroke or a logistical nightmare?

A California fragrance brand conquered Korea and now targets the U.S. We dissect the data-driven strategy and AI's quiet role in its rapid rise.

After explosive growth under private equity, hunting apparel giant KUIU is sold to a new conservation-minded ownership group. What's next for the brand?

The off-price giant is ditching traditional ads for a superfan bus tour. We analyze why this experiential move signals a major shift in retail marketing.

An award-winning conservation group is turning holiday shopping into a revenue stream for reef restoration. Is this the future of environmental funding?