Direct-to-Consumer

Two years in, Jennifer Sey's XX-XY Athletics has turned polarizing advocacy into millions in revenue, shaking up the sports apparel industry.

Frenchies Modern Nail Care names franchisee Kayla Bramlet its new Brand President, a strategic move betting on ground-level expertise to drive national growth.

Facing financial pressure, Sleep Number launches its biggest product overhaul in a decade, hoping simpler choices and new tech can win back customers.

The world's strongest coffee meets Hell's Kitchen's hero. See how this bold collaboration is brewing up more than just a morning cup of coffee.

Six industry veterans launch a new firm to shift creators from brand deals to owning their IP, signing stars like Sir John and Alycia Baumgardner.

Facing financial headwinds, Lulus is betting big on wholesale. Can new deals with Amazon and Victoria's Secret secure its future in fashion?

Food brands are no longer just for eating. Discover how they're conquering fashion and lifestyle, turning taste into a multi-billion dollar empire.

Pilgrim’s 'Nani Ka Secret' campaign, with Rashmika Mandanna, blends tradition and K-beauty science, fueling its rapid rise in India's beauty market.

After a massive stock drop, ODDITY Tech signals confidence with an expanded $200M share buyback. Is it a sign of value or a maturing growth story?

A new brand is letting customers test a mattress for a full year, raising questions about whether a 100-night trial is truly long enough for consumers.

As the oral stimulant pouch market booms, Doseology Sciences Inc. uplists to the OTCQB to capture U.S. investors and a new wave of consumers.

With a new chairman at the helm, NATSO's 2026 board is set to navigate the complex challenges of EV charging, new regulations, and evolving customer demands.

An investigation into the popular SleepZee anti-snoring mouthpiece reveals a chasm between its 'clinically proven' marketing and its restrictive legal terms.

The outdoor gear company reports lower 2025 sales and a net loss but achieves adjusted profit and a debt-free balance sheet on its path to transformation.

Swiss sportswear giant On reports a landmark 2025 with record sales and ambitious goals, yet a currency hit complicates the bottom-line profit story.

From a viral sensation to a retail powerhouse, shapewear brand Popilush marks four years of innovation, award-winning design, and rapid expansion.

VALR Brand hires Celsius veteran Bryan Alesiano as CRO, betting his Midas touch and their nitro-infused drinks can disrupt the competitive energy market.

A new haircare line celebrates HBCU pride, but this partnership promises a deeper investment in student empowerment, community, and authentic cultural legacy.

Cutting Horse, led by operators behind billion-dollar brands, exceeds its target to deploy capital and hands-on expertise to founder-led businesses.

A new OB/GYN-founded brand, Alubri, aims to elevate intimate care with clinical rigor, targeting the underserved perimenopause and menopause market.