From Franchisee to President: A New Leader for Frenchies Nail Care

SOUTHLAKE, Texas – March 24, 2026 – In a move that underscores a commitment to leadership from within its own ranks, Frenchies Modern Nail Care has named multi-unit franchisee Kayla Bramlet as its new Brand President, effective April 1. The appointment places a leader with over a decade of ground-level experience at the helm of the fast-growing nail care franchise, signaling a strategic focus on strengthening franchisee relations and operational excellence as the company continues its national expansion.

Bramlet’s promotion is a significant development for the brand, which is part of the Head to Toe Brands portfolio backed by global investment firm The Riverside Company. While she steps into the top corporate role, Bramlet will continue to own and operate her two successful Frenchies studios in Minnesota, giving her a rare dual perspective that is uncommon in corporate franchise leadership.

A Journey from Salon Floor to the C-Suite

Kayla Bramlet’s career trajectory is a testament to the opportunities within the franchise system she will now lead. Her immersion in the beauty industry began at just 15 years old, working in salons and earning her nail technician license while still in high school. She was drawn to Frenchies' clean, people-first ethos early in the brand’s history, starting as a studio manager.

Her belief in the model was so strong that she became a franchisee at 19, purchasing the Frenchies studio in Lakeville, Minnesota, in 2018. She later acquired a second location in Woodbury, establishing herself as a successful multi-unit operator. Before her recent promotion, Bramlet had already been integrated into the corporate structure as the Director of Training and Operations, where she was instrumental in developing many of the brand's standard operating procedures and worked closely with franchisees across the system.

"Frenchies has truly shaped my career and my passion for this industry," Bramlet stated in the announcement. "From working in salons at a young age to owning my own studios and supporting franchisees across the system, I've experienced this brand from every angle. I'm incredibly honored to step into this role and continue building a culture that supports our franchise owners, empowers our teams and delivers an elevated experience for every guest."

A Strategic Play in a Competitive Market

Bramlet’s appointment is more than an inspirational story; it's a calculated strategic maneuver in the highly competitive and rapidly growing nail care market. The global nail salon market, valued at nearly $12 billion in 2023, is projected to surge past $20 billion by 2030. In this crowded field, which includes giants like Regal Nails and wellness-focused innovators like MiniLuxe, differentiation is key to survival and growth.

Frenchies has carved out its niche by championing a "clean, modern approach." The brand emphasizes a spa-like atmosphere, rigorous hospital-grade sanitation, and the exclusive use of non-toxic products, creating a fume-free environment that stands in stark contrast to many traditional nail salons. This focus on health and wellness has resonated with a growing segment of consumers who prioritize hygiene and safety.

By installing a leader who has built her success on executing this very model, Frenchies is doubling down on its core brand promise. Bramlet's deep, practical knowledge of daily operations—from managing staff to ensuring service consistency—is expected to drive operational excellence across the entire franchise system. Her experience provides a level of credibility that an outside hire might lack.

"Kayla's journey with Frenchies is a testament to the strength of our system and the opportunities it creates for passionate entrepreneurs," said Meg Roberts, CEO of Head to Toe Brands. "Her firsthand experience as a franchisee, combined with her leadership in building our operational foundation, makes her exceptionally well-suited to lead the brand into its next phase of growth."

Bridging the Franchisor-Franchisee Divide

The promotion of a franchisee to Brand President directly addresses one of the most persistent challenges in the franchise industry: the potential for a disconnect between corporate directives and on-the-ground realities. By retaining ownership of her studios, Bramlet remains deeply connected to the daily challenges and opportunities that franchisees face, from navigating local market dynamics to managing labor costs and supply chains.

This move is poised to foster a new level of collaboration and trust within the Frenchies system. Franchisees can be assured that their leader understands their perspective because she shares it. This unique position allows Bramlet to champion initiatives that are not only strategically sound from a corporate viewpoint but also practical and beneficial for individual studio owners. Her primary focus will be overseeing systemwide operations, enhancing franchisee support, and steering brand growth initiatives.

This model of franchisee-led leadership is gaining traction as a powerful way to ensure alignment and drive sustainable growth. It creates a culture where the franchisor is seen less as a distant authority and more as a deeply invested partner, a dynamic that can significantly improve franchisee satisfaction, performance, and retention.

The Road Ahead for Frenchies

With 27 locations across 13 states, Frenchies is positioned for continued expansion. The backing of Head to Toe Brands and The Riverside Company provides significant capital and strategic expertise, fueling the brand’s ambitions in a service sector often described as "Amazon-proof" due to its experiential nature. As Brand President, Bramlet's immediate goals are to advance franchisee support and continue elevating the brand's high standards across all locations.

Her leadership will be critical as Frenchies navigates the complexities of scaling—maintaining its unique culture and high standards of cleanliness and service while expanding its footprint. Bramlet’s ascent offers a compelling new blueprint for franchise leadership, one that is built from the ground up and rooted in the shared experience of the very entrepreneurs who bring the brand to life in communities across the country.