Customer & Market Strategy

A new IAB study forecasts a robust 9.5% ad spend surge, driven by agentic AI, digital channel growth, and major events like the Olympics and World Cup.

The McDonald's franchisee giant plans up to 115 new Latin American stores, signaling strong confidence with a new focus on capital efficiency.

Beyond its tech fame, Shenzhen is using a savvy media series with international academics to craft a new global image of culture, innovation, and livability.

Two of Alabama's largest insurers are joining forces, leveraging local trust to reshape the financial security landscape for millions in the Southeast.

Over half of Canadians suspect they've applied for fake jobs. As mental health suffers, Ontario's new laws aim to force transparency. Will it work?

A Connecticut institute is turning community-led research on health, education, and wealth disparities into policy briefs aimed at driving legislative change.

Meal kit giant HelloFresh partners with Betches Media, targeting Millennial and Gen Z women with a curated kit that elevates staying in to an art form.

As US organ donor registrations fall, Southern Legacy of Life achieves its second-best year, saving hundreds through strategic community engagement.

A new survey shows nearly half of Americans trust influencers and AI for diet advice, sparking a major campaign to reclaim trust in science-based care.

Model 1's new Elgin center offers a one-stop shop for sales, service, and upfitting, aiming to boost Chicagoland's bustling commercial fleet industry.

Casey Hite's recognition underscores how technology is streamlining medical supply delivery and reshaping patient engagement for millions of Americans.

For the second year, Lubbock residents voted BKV Energy their top electricity provider. Here's how its gimmick-free model is winning trust in Texas.

As a major airline ends its open seating policy, Subway is offering a tasty reward to 737 unlucky flyers stuck in the dreaded "Sandwich Seat."

Amid a year of steep losses and strategic upheaval, JELD-WEN's upcoming full-year results will offer a critical look into the health of the global building industry.

A new partnership aims to demystify AI's growing influence on consumer choices, moving beyond SEO to optimize for trust and accuracy in the AI era.

A new study reveals 89% of top e-commerce sites have inaccessible checkouts, costing billions and excluding millions of shoppers with disabilities.

A new AI bartender serves up award-winning whiskey advice with a side of insults. Is this the future of customer service or a risky marketing gimmick?

VASA Fitness opens a massive Aurora club with premium recovery and boutique classes at a budget price, challenging local rivals and redefining affordable wellness.

With over 1 million members, CR Fitness cements its leadership. Discover how its strategy is reshaping the future of the accessible fitness industry.

A new one-stop-shop for kitchen, bath, and closet design arrives in Denver, promising to simplify the complex home renovation process for homeowners.