Customer Experience

Peter Piper Pizza invests $1M in arcade upgrades. Is this a defensive move against sibling brand Chuck E. Cheese or a play to redefine family dining?

Amid soaring car insurance rates, 2 million drivers have flocked to a new comparison tool that promises real savings without the dreaded spam calls.

By hiring media-tech veteran Liz Carrasco, OverDrive is betting on personalization and streaming to redefine how we interact with our digital public libraries.

The radiology tech firm's new department and veteran hires signal a critical shift from selling software to embedding strategic value, a move to outmaneuver rivals.

A new coffee shop in a Burnaby bookstore isn't just about lattes. It's a forensic look at how corporations are engineering the 'third place' we crave.

While many brands flood U.S. shelves, K-Beauty innovator Laka is crafting experiences. Inside their 'Color Record Bar' and the strategy rewriting market entry.

NIQ's latest awards reveal a powerful truth: package redesigns aren't just cosmetic. They are a data-driven strategy boosting sales by 4% on average.

New data reveals younger travelers are ditching flights for the open road, forcing the entire travel industry to navigate a major strategic shift.

With top honors from both Gartner and Info-Tech, Emplifi is validating its vision for an AI-driven customer experience. What is 'Autonomous CX'?

As Mile High Flea Market turns 50, it's more than a community party. It's a powerful case study in economic resilience and a blueprint for retail's future.

MRI Software's new Chief Client Officer isn't just a promotion; it's the final piece in a strategic trifecta designed to fuse AI innovation with client value.

G-DRAGON's PEACEMINUSONE and Disney's Toy Story collide at Harbour City, a masterclass in experiential retail driving Hong Kong's global ambitions.

With a 'historic' El Niño brewing, Vail Resorts is marketing a blockbuster snow year. But behind the hype is a complex system of passes and a strategic pivot.

Forest River Marine's new 3D/AR boat builder isn't just a sales tool; it's a strategic move to redefine the customer journey and streamline dealer operations.

How Madison Global’s top client-voted ranking reveals a winning formula blending high-tech platforms with high-touch service, setting a new standard.

Voxtome's new app isn't just for LitRPG fans; it's a calculated move showing how hyper-niche platforms can dismantle one-size-fits-all media giants.

As Olive Young launches its first U.S. festival, brands like COSRX are trading shelf space for immersive 'playgrounds' to educate and capture the American consumer.

HGTV and Crunch Fitness launch 'Totally '90s Build,' a strategic play on nostalgia marketing that turns pop culture memories into an immersive brand experience.

Red Bull's fan-powered concert isn't just a gimmick. It's a calculated play in the experience economy, betting that the future of brand loyalty is co-creation.

Beyond the suds and shine, Rocket Express Car Wash's latest promotion is a case study in 21st-century capitalism, blending tech, and social good.