Customer Experience

Primo Brands eliminates its COO role, hiring a PepsiCo veteran to lead a direct-to-consumer push. The move signals a major strategic pivot in the hydration wars.

ExperienceMINT's new ELEVATE platform brings e-commerce analytics to physical stores, promising to boost sales by 50% and slash returns. Is this the reset retail needs?

Overland Park's Aspyre Wealth Partners is expanding its team and office. Can it navigate the industry's biggest challenge: growing big while keeping service small?

A new AI platform promises to give every casino player a personal host. But can an algorithm truly replicate human connection, and what does it mean for service?

Ocean Signature Resorts' massive new sports complexes in Punta Cana signal a market shift. It's a high-stakes play for the modern multigenerational traveler.

KAYALI's 'Boujee Kitty' wasn't planned in a boardroom but demanded by fans. Explore how a viral joke became the beauty industry's next big thing.

With its flagship Marble Arch reopening, Pizza Hut is betting big on memory lane to combat a delivery-first market. A strategic look at the high-stakes play.

With Armando Trivellato at the helm, Omilia aims to shatter automation ceilings in Latin America and Iberia, betting its self-learning AI can transform a market ripe for disruption.

A groundbreaking online-to-offline event in Singapore sees Sonos and Lazada merge immersive physical experiences with e-commerce, setting a new retail blueprint.

A new dermatology flagship in a historic Greenwich building redefines the patient experience with 3D skin analysis, a dedicated hair lab, and concierge care.

Unum Group's promotion of Andrew Walker isn't just a title change. It's a calculated move to place customer operations at the heart of its strategy.

Kohler's redesigned Woodlake Market is more than a store; it's a strategic play blending luxury hospitality with everyday life, a blueprint for the future of retail.

After a decade, the legendary Drum-Off is back. It's more than a talent search; it's a masterclass in brand revival and experiential marketing.

Beyond internet, Alaska Communications is bundling managed experiences to dominate new markets, from small businesses to entire apartment complexes.

Mazda's five Newsweek Readers' Choice awards signal more than just popular models; they reveal a deep, strategic alignment with consumer desires.

Teremana Tequila’s world-record foosball attempt is more than a stunt; it’s a case study in modern marketing, corporate community-building, and celebrity influence.

The new Kalahari festival in Sandusky is a blueprint for resort evolution, blending local flavor with big-brand strategy to create a new economic engine.

Dove's partnership with Prime Video's 'Elle' is more than product placement. It's a masterclass in leveraging nostalgia and integrated streaming content.

As the travel industry scales, it risks leaving 90 million disabled Europeans behind. New research reveals why compliance isn't enough and how co-creation is key.

A Houston-based provider just beat the nation’s biggest names in internet service. We dissect the fiber-first strategy and customer-centric model that’s rewriting the rules.