CPG & FMCG

A new deal between Fushi Tech and tea giant PlayMade shows how AI and CRM are becoming critical tools for survival and growth in a competitive market.

As CEO De Lyle Bloomquist announces his retirement, Rayonier Advanced Materials seeks a new leader to steer its ambitious 'BioFuture' strategy amid market volatility.

Unicharm's new water-saving diaper recycling tech isn't just eco-friendly. It's a bold strategic move to dominate the future of sustainable personal care.

Applegate unites with 11 mission-driven brands in a campaign that redefines partnerships, weaving CSR and consumer engagement into a powerful new strategy.

Beijing 101 blends TCM with high-tech devices for scalp care. We analyze the business strategy behind this fusion in a competitive wellness market.

A class-action suit claims Primo Brands hid merger problems behind a perfect narrative. This is a deep dive into corporate spin and shareholder risk.

A new partnership brings Febreze's brand power to the overlooked cabin air filter, aiming to transform a maintenance task into a premium consumer choice.

Beyond the active ingredient, a silent revolution in formulation technology is unlocking new frontiers in health, from clean labels to personalized nutrition.

A new awards program from a proven name in indie recognition is celebrating the unsung heroes of small business, from therapy to pet spas.

The global caterer's share repurchase signals more than financial health; it's a strategic move to fuel growth, reward investors, and reshape its future.

Beyond a massive cookie giveaway, Dirty Dough is engineering loyalty and fueling franchise growth. Here's the strategy behind their 'Free for Life' campaign.

Abbott launches two new Ensure shakes, using science and tech to frame muscle health as the key to a longer, stronger life. Is protein the new longevity drug?

A new brand enters the eco-friendly cleaning market, betting that PhD-backed science can finally solve the consumer trust gap and prove 'green' can be powerful.