Our Home Bets Big on Protein and Avocado Oil at Expo West 2026

ANAHEIM, CA – March 02, 2026 – As the doors open at the Natural Products Expo West, one company’s strategy is coming into sharp focus. Our Home, a major player in the better-for-you snack space, is leveraging the industry’s premier trade show to showcase a portfolio meticulously re-engineered to meet the modern consumer’s top demands: high-protein content and healthier fats. With an immersive booth designed to mimic a grocery store aisle, the company is not just displaying products; it's presenting a clear vision for the future of snacking.

The snack platform, which includes household names like Pop Secret, Popchips, and ParmCrisps, is making significant announcements that signal a deep understanding of market currents. Key among them are a brand-wide transition for Popchips to 100% avocado oil, the expansion of its protein-centric cheese crisp lines, and new ready-to-eat formats for its iconic popcorn brand, Pop Secret. These moves are far from arbitrary, reflecting a calculated response to powerful consumer trends that are reshaping the more than $135 billion annual snack industry.

The Protein Power Play

At the heart of Our Home’s strategy is a decisive bet on protein. The company is putting its cheese-led brands, ParmCrisps and Sonoma Creamery, in the spotlight, directly targeting a protein snacks category valued at a staggering $7.7 billion and showing no signs of slowing down. Industry analysis projects the market could nearly double by 2032, propelled by a consumer base actively seeking functional benefits from their food.

ParmCrisps, already cited as the #1 cheese crisp brand, is debuting a packaging redesign to further solidify its status as a protein leader. Alongside it, Sonoma Creamery, noted as the fastest-growing brand in its category, continues to attract fans with its indulgent flavors and functional protein punch. This focus aligns perfectly with consumer data showing that 45% of shoppers specifically seek out protein in their better-for-you snacks. Consumers are increasingly educated, looking for benefits like satiety to manage weight and high-quality protein for muscle recovery.

This trend is even being influenced by wider health developments, such as the rise of GLP-1 medications, with research indicating users are shifting their snacking habits towards protein-rich options. By emphasizing the natural protein in its cheese crisps, Our Home is positioning its brands as a simple, clean-label solution in a market crowded with complex protein bars and shakes. It’s a move that taps into the desire for recognizable ingredients while delivering on the nutritional performance that today's shoppers demand.

The Avocado Oil Revolution

Equally significant is Our Home's pivot toward healthier fats, specifically avocado oil. The company is capitalizing on a massive 72% year-over-year growth surge in salty snacks made with this coveted oil. The most dramatic move is the brand-wide transition of Popchips to being made with 100% avocado oil, set to hit shelves in June 2026. This follows the success of its Good Health brand, which is also expanding its Avocado Oil Veggie Snacks line.

This strategic shift is a direct response to the "clean label" movement and a growing consumer skepticism towards traditional seed oils. Shoppers are more frequently turning over packages to scrutinize ingredient lists, and avocado oil has emerged as a premium, trusted alternative. It is perceived as a healthier fat, and its inclusion allows brands to market their products as more natural and less processed.

For Our Home, this isn't just about swapping one ingredient for another; it's about future-proofing its portfolio. As consumers become more discerning, the choice of cooking oil has become a key differentiator in the salty snack aisle. By embracing avocado oil, Popchips and Good Health are positioned to capture a health-conscious demographic willing to pay a premium for what they perceive as a superior product, reinforcing the "better-for-you" promise that underpins the entire Our Home platform.

Convenience and Nostalgia Reimagined

While nutritional upgrades are a major focus, Our Home is not ignoring the core drivers of the snack market: taste, convenience, and emotional connection. The company is highlighting the continued growth of its Pop Secret Ready-To-Eat (RTE) popcorn, launched to meet the demand for indulgent, grab-and-go options. With classic, craveable flavors like Movie Theater Butter, Homestyle Sea Salt, and Double Cheddar, the line aims to deliver the nostalgic experience of its iconic microwavable popcorn without the need for a microwave.

This blend of familiar flavors with modern convenience is a powerful combination. It acknowledges that even health-focused consumers seek moments of indulgence. The RTE line brings the beloved Pop Secret brand out of the pantry and into new consumption moments—in the car, at a desk, or in a lunchbox.

"This year, we want to give attendees an experience to show how Our Home's portfolio fits into real, everyday snacking moments," said Deb Holt, Chief Commercial Officer at Our Home, in a statement. "From protein-rich cheese snacks to veggie-packed chips for the whole family, to buttery flavors from Pop Secret, there really is a snack for everyone."

Mastering the 'Snack Occasion'

Holt's comment points to the final, crucial piece of Our Home's comprehensive strategy: dominating every conceivable "snack occasion" through a diverse range of packaging formats. The company is rolling out an array of new sizes and configurations designed to fit seamlessly into consumers' varied lifestyles.

For on-the-go protein fixes and back-to-school lunchbox prep, the company is introducing options like ParmCrisps' 1oz single-serve packs and multi-packs for Popchips and Good Health. For immediate convenience, Pop Secret's RTE line will be available in small 1.75oz bags and 10-count multi-packs. Meanwhile, larger party-size bags for Popchips and 30-count variety packs for Good Health and Pop Secret cater to pantry-stocking and social gatherings.

This meticulous approach to packaging demonstrates an understanding that capturing the market is not just about what is inside the bag, but the bag itself. By offering a solution for every need—from a quick, single-serving to a bulk purchase for the entire family—Our Home is working to make its brands the default choice, maximizing both retail shelf space and its presence in consumers' daily routines. This multifaceted strategy, on full display at Expo West, shows a company leaving little to chance in its quest to lead the future of snacking.