CPG & FMCG

Casey's and Monster Energy launch a patriotic drink for America's 250th, backing it with a $200k donation. Is it genuine support or just smart marketing?

J.P. Wiser's top prize leads a major awards sweep for Corby, proving Canadian whisky is in a golden age of craftsmanship, innovation, and market dominance.

American Eagle signs football phenom Lamine Yamal in a landmark deal, betting on global sports culture and the 2026 World Cup to capture a new generation.

The King family's Realize the Dream movement asks for 16 minutes of service, turning small, daily actions into a national force for community change.

After a major stock sell-off and weak guidance, all eyes are on Energizer's Q1 results and leadership's strategy to navigate a challenging market.

After nearly a decade, the iconic 'Most Interesting Man' is back. Can Dos Equis leverage potent nostalgia to recapture cultural magic and market share?

After a failed reorganization, Stoli Group USA and Kentucky Owl enter Chapter 7 liquidation, a victim of Russian retaliation and a souring spirits market.

Meat snack brand Chomps becomes the official protein partner of Ikon Pass, bringing healthy, on-the-go fuel directly to skiers at seven top U.S. resorts.

Following bankruptcy, iconic Del Monte Foods is sold for parts. Fresh Del Monte, B&G Foods, and Pacific Coast Producers now own its legendary brands.

PK Consumer Health is acquiring Finnish brand Puhdistamo, a strategic move to enter the booming Nordic market and build a pan-European health empire.

The iconic craft soda maker reports its best quarter in history, signaling a dramatic financial recovery fueled by a new strategy and operational might.

The actor's premium non-alcoholic brew partners with the global HIIT giant, tapping into the mindful drinking trend and redefining post-workout socializing.

Premium tequila brand Lobos 1707 is sponsoring skijoring's first pro tour, a bold move to capture the modern West and propel a niche sport mainstream.

The acquisition of The Good Crisp Company by a Kroger-backed firm reveals a new playbook where consumer data and health trends dictate the future of snacking.

Beyond oral care, Colgate-Palmolive is reshaping rural India with initiatives in water conservation, digital literacy, and waste management.

Cricket legend Sachin Tendulkar is the new face of Techno Paints as the firm eyes a Rs. 500 crore IPO and aims to challenge giants in India's paint market.

Under new ownership, the iconic food brand is sponsoring Ricky Stenhouse Jr. at Daytona and launching a record fan giveaway in a bold comeback play.

KEY Investment Partners acquires BellRock Brands' portfolio out of receivership, launching MM Brands with Joe Bayern to lead a wellness-focused revival.

Cineplex expands its free popcorn event to four days, a strategic move to leverage its loyalty program and combat the post-holiday attendance slump.

Utz Brands posted strong 2025 profit growth and market share gains, overcoming retail inventory issues caused by economic headwinds like SNAP delays.