Brand Strategy

A new index reveals pharma's $8B ad spend fails to buy AI visibility. Eli Lilly and Novo Nordisk lead as AI follows patient research, not TV spots.

An award for one Ho Chi Minh City hotel reveals KiN Group's ambitious strategy to redefine hospitality with a tech-forward, community-centric model.

Fintech thrives on data, but a new analysis from the real estate trenches shows emotional connection still drives high-value deals. What can institutional investors learn?

For its 75th anniversary, the iconic rotisserie chain is partnering with pet retailer Mondou, tapping into the booming pet humanization market.

A small travel platform bets big on North America-India routes, promising deep discounts and a better experience. But can it deliver against industry giants?

Beyond deep discounts, COSRX's Amazon Prime Day offensive reveals a masterclass in digital strategy, leveraging viral products to dominate Europe's beauty market.

The launch of Achieve Wealth Partners on Indivisible's platform highlights a key industry shift: top advisors are seeking true independence and specialized support.

Beyond the wrapper, Latvian confectioners are leveraging EU backing and sustainability claims to tap into Canada's conscious consumer market. But do the ethics match the indulgence?

Forget costly overhauls. A local expert reveals the strategic, climate-smart updates that maximize home value and attract buyers in Manitowoc's hot market.

The beloved NC pizza chain is opening its first new store in years. We dig into the new leadership, aggressive strategy, and what it means for the brand.

Package locker giant Luxer One is expanding into full-building access control, promising to end vendor fatigue. Is this the future of PropTech or a risky overreach?

A new index shows Hinge outranking Tinder in AI recommendations, not by user volume, but by mastering the 'trust signals' that now define brand visibility.

The Wpromote x Giant Spoon and Smartly deal is more than an adtech partnership. It’s a strategic overhaul redefining agency value and proving marketing ROI.

Encore celebrates its global 'Great Place To Work' award. We look past the press release to see if these certifications are just PR or a real driver of growth.

In a column dedicated to high-tech disruption, we explore a different kind of innovation: a law firm building a house, proving that some of the best returns still come from hammers, not code.

Accor's Handwritten Collection just hit 50 hotels, with 50 more coming. Here's the strategic playbook behind its explosive, character-driven growth.

Nephros is moving from a product company to a service-based model. We unpack the strategy, financial risks, and why this pivot could redefine its market.

With a new CEO known for scaling data-driven platforms, OWL AI is moving beyond officiating to become the foundational intelligence layer for live sports.

As Canada gears up for the World Cup, a furniture retailer's partnership with Alphonso Davies reveals a masterclass in strategic brand engineering.

A landmark partnership aims to bring data-driven transparency to senior care, combining industry ratings with a national PR campaign to redefine quality.