Brand Strategy

Beyond a simple donation, Yili's 150,000-ice cream giveaway in Thailand reveals a masterclass in using localized CSR to build brand loyalty and outmaneuver rivals.

When a company replaced a teen's stolen medical wish, it was more than charity. It was a masterclass in brand strategy in the high-stakes e-mobility market.

The footwear giant just launched a mascot, but this isn't child's play. It's a calculated pivot from fleeting collabs to building a scalable, long-term asset.

HGTV and Crunch Fitness launch 'Totally '90s Build,' a strategic play on nostalgia marketing that turns pop culture memories into an immersive brand experience.

China's Heybike partners with the San Antonio Spurs in a landmark deal, using the NBA's global reach to accelerate its push into the competitive US e-bike market.

As it turns two, Bali's largest indoor adventure park is moving beyond entertainment, using new IP, merchandise, and a wellness mission to build an empire.

Beyond the K-Wave, the Korea Tourism Organization is executing a masterclass in institutional strategy, partnering with Virtuoso to attract discerning travelers.

A new campaign from Shaanxi aims to shift its tourism identity from a single historical marvel to a diverse summer destination. Is it a savvy pivot or just marketing hype?

Samsonite's acquisition of Shay Mitchell's BÉIS isn't just about luggage; it's a masterclass in how heritage brands are buying digital savvy to navigate the future.

Hyundai's new electronic track 'Temper' isn't just music; it's a calculated move to turn complex manufacturing into a sensory experience. But is it art or smart marketing?

As MLB returns to Iowa's Field of Dreams on Netflix, the real story isn't just the game. It's how German brand STRAUSS is using the global stream to build its US presence.

Flexjet solidifies its F1 partnership by unveiling a custom racecar at Monterey Car Week, signaling a new era of luxury marketing for the aviation giant.

A German workwear brand's sponsorship of a US baseball game on Netflix isn't just an ad. It's a look at the new rules of global media, industry, and labor.

Beyond the suds and shine, Rocket Express Car Wash's latest promotion is a case study in 21st-century capitalism, blending tech, and social good.

The American whiskey map is being redrawn, not by volume, but by verifiable identity. In North Carolina, a new movement is testing the power of place.

As U.S. alcohol sales dip, Prosecco thrives. Gemma di Luna's brand refresh and new single-serve pack reveal a sharp strategy to win the modern consumer.

With Coco Gauff and Taylor Fritz, ŌURA isn't just selling a smart ring. It's selling a new philosophy of athletic success built on data, recovery, and story.

Seven years after the chicken sandwich wars began, A&W is finally entering the fray. Can a heritage brand win with a strategy of patience and quality?

Beyond a vibrant tribute to Kashmir's culture, Asian Paints' new art initiatives are a masterclass in brand strategy amid rising competition. Here's the real story.

With sales declining, Shoe Station Group taps veteran marketer Tracy Dick. It's a strategic gamble on her ability to overhaul its brands and master omnichannel retail.