The Beachbody Company, Inc. (BODi)

https://bodi.com

BODi is a digital fitness, nutrition, and mindset subscription company, founded in 1998 by Carl Daikeler and Jon Congdon. The company's mission is to help individuals achieve their health and wellness goals, promoting healthier and more fulfilling lives. Headquartered in El Segundo, California, U.S., BODi operates as the primary brand for its parent legal entity, The Beachbody Company, Inc.

The company offers a comprehensive streaming service that provides access to over 9,500 workouts, encompassing various fitness disciplines such as strength training, cardio, yoga, and Pilates, with popular programs including P90X, Insanity, and 21 Day Fix. Beyond fitness, BODi provides nutrition plans like 2B Mindset and Portion Fix, alongside a range of nutritional supplements, including Shakeology and Beachbody Performance products.

In March 2023, The Beachbody Company rebranded to BODi, initiating a "Health Esteem" movement aimed at fostering a positive approach to health and wellness, moving away from self-criticism. Carl Daikeler serves as the Co-Founder, Chairman, and CEO. As part of a strategic shift to an omnichannel distribution model, the company transitioned from a multi-level marketing structure to a single-level affiliate program in November 2024, which included a workforce reduction. The Beachbody Company, Inc. is publicly traded on NASDAQ under the ticker BODI.

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CID: 9513